Adobe Systems

Adobe, Twitter, NYT launch effort to fight deepfakes

Illustration: Sarah Grillo/Axios

Hoping to stem a forecast rising tide of faked video, Adobe, Twitter and the New York Times are proposing a new industry effort designed to make clear who created a photo or video and what changes have been made.

Why it matters: With editing tools and artificial intelligence rapidly improving, it will soon be possible to make convincing videos showing anyone saying anything and photos of things that never happened.

Adobe brings Photoshop to smartphone cameras

Some of the effects possible using Photoshop Camera.
Some of the effects possible using Photoshop Camera. Image: Adobe

Adobe is debuting a new app, Photoshop Camera, designed to bring the power of the popular photo-editing tool straight into the camera. The move allows consumers to apply artsy filters, swap out backgrounds and more even before the picture is taken.

Why it matters: Adobe has a goal of getting its tools in the hands of vastly more people. That means reaching consumer shutterbugs where they are at, which increasingly is within the camera app of their smartphones.