5g

Verizon CEO: Media business needs to stand on its own

Verizon CEO Hans Vestberg
Verizon CEO Hans Vestberg. Photo: Steven Ferdman/Getty Images

Verizon CEO Hans Vestberg isn't ready to ditch the telecom company's media unit, but he tells Axios it will have to make money without leveraging data from the company's wireless and wireline subscribers.

Why it matters: This is a sharp departure from the company's original premise for buying Yahoo and AOL: that Verizon could use its detailed data on subscribers to take on Google and Facebook, which together dominate digital advertising.

The tech industry is already thinking beyond 5G

Illustration: Rebecca Zisser/Axios

Tech people like to use "G"s to signify the next generation of technology, especially in the wireless world. There was 2G and 3G, today's 4G LTE and now we are on the brink of 5G.

Yes, but: Marketing people are always getting ahead of the technology people, jumping the gun to get an edge on rivals. It happened with 4G as T-Mobile and AT&T started putting the 4G label on what was essentially a speedier flavor of 3G. The same thing is happening with 5G, as AT&T is slapping the label "5G E" on existing devices that run on its latest 4G network, which it calls "5G Evolution."

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