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Photo: Niels Wenstedt/BSR Agency/Getty Images

T-Mobile is making another concerted effort to win big businesses as customers as it announced a trio of new services at an online event Thursday.

Why it matters: While T-Mobile was the fastest growing mobile carrier even before it absorbed Sprint, it has struggled to crack the lucrative big business market, where Verizon and AT&T control more than 90% of the market.

Driving the news: T-Mobile's new services for business include...

  • Cell service: Historically, most of the corporate cell service accounts have gone to AT&T or Verizon, though T-Mobile has grown its market share from the low-single digits and saw its revenue double last year. The company says it hopes to double its share again over the next few years by offering new incentives, including lower-priced unlimited 5G.
  • Home internet using fixed wireless: T-Mobile isn't trying to replace your Netflix pipe but rather offer a way for businesses to give those working from home a separate high-speed connection they can use just for their job.
  • Collaboration software: In partnership with Dialpad, T-Mobile is trying to offer businesses a way to provide workers with business cell service and, at the same time, replace the desk phone with modern unified communications software.

Between the lines: While T-Mobile has long coveted a bigger share of the market, historically it hasn't had the network coverage to compete. While low prices can help woo smaller businesses, ubiquitous fast coverage is usually a prerequisite for larger enterprises before they even look at price.

Yes, but: Times have changed. T-Mobile not only has significantly more scale these days, but it's also a leader in 5G networks and is currently the only company offering significant mid-band offering — meaning it can offer higher speeds in more of the country than even AT&T and Verizon.

Go deeper

Updated 18 mins ago - Axios Twin Cities

Police: Officer who shot Daunte Wright accidentally pulled gun instead of taser

The officer who fatally shot Daunte Wright, a 20-year-old Black man, outside Minneapolis Sunday appeared to have inadvertently pulled out her gun instead of a taser, police said.

Driving the news: "This appears to me, from what I viewed in the officer's reaction and distress immediately after, that this was an accidental discharge that resulted in the tragic death of Mr. Wright," Brooklyn Center Police Chief Tim Gannon told reporters Monday.

2 hours ago - World

Scoop: U.S. and Israel to hold strategic Iran talks on Tuesday

Jake Sullivan. Photo: Jim Lo Scalzo/EPA/Bloomberg via Getty

Top national security officials from the U.S. and Israel will convene virtually on Tuesday for a second round of strategic talks on Iran, three Israeli officials tell me.

Why it matters: The talks come two days after an explosion at an Iranian nuclear facility that experts consider a likely act of Israeli sabotage, and one day before the U.S. resumes indirect nuclear talks in Vienna over a return to the 2015 nuclear deal — a prospect that has raised anxiety levels in Jerusalem.

Updated 3 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Health: The warning signs of a longer pandemic — CDC director: Answer to Michigan COVID-19 surge is "to close things down."
  2. Vaccines: Former FDA chief offers reality check on vaccine passports.
  3. Economy: Jobs growth could be curbed by demands for higher wages.
  4. World: Facebook to push notifications about vaccine eligibility to 20 countries outside of the U.S. — Brits flock to pubs for first time in months as U.K. lockdown eases.
  5. Variant tracker: Where different strains are spreading.