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Photo: Niels Wenstedt/BSR Agency/Getty Images

T-Mobile is making another concerted effort to win big businesses as customers as it announced a trio of new services at an online event Thursday.

Why it matters: While T-Mobile was the fastest growing mobile carrier even before it absorbed Sprint, it has struggled to crack the lucrative big business market, where Verizon and AT&T control more than 90% of the market.

Driving the news: T-Mobile's new services for business include...

  • Cell service: Historically, most of the corporate cell service accounts have gone to AT&T or Verizon, though T-Mobile has grown its market share from the low-single digits and saw its revenue double last year. The company says it hopes to double its share again over the next few years by offering new incentives, including lower-priced unlimited 5G.
  • Home internet using fixed wireless: T-Mobile isn't trying to replace your Netflix pipe but rather offer a way for businesses to give those working from home a separate high-speed connection they can use just for their job.
  • Collaboration software: In partnership with Dialpad, T-Mobile is trying to offer businesses a way to provide workers with business cell service and, at the same time, replace the desk phone with modern unified communications software.

Between the lines: While T-Mobile has long coveted a bigger share of the market, historically it hasn't had the network coverage to compete. While low prices can help woo smaller businesses, ubiquitous fast coverage is usually a prerequisite for larger enterprises before they even look at price.

Yes, but: Times have changed. T-Mobile not only has significantly more scale these days, but it's also a leader in 5G networks and is currently the only company offering significant mid-band offering — meaning it can offer higher speeds in more of the country than even AT&T and Verizon.

Go deeper

Return-to-work plans on ice after COVID spike

Illustration: Sarah Grillo/Axios

Even more "back-to-office" callbacks are being postponed amid a surge in COVID-19 infections.

Why it matters: It feels like March 13, 2020, all over again. When businesses sent all their workers home, it was an early big hint the pandemic was going to upend our lives.

How the Delta variant ups the stakes in the war against COVID

Illustration: Shoshana Gordon/Axios

The dominant Delta variant's ability to efficiently infect people and rapidly grow inside a person is enabling the coronavirus to regain its footing in the United States.

Why it matters: "The solution is right in front of us — get everybody vaccinated and we wouldn't even be talking about this," NIAID director Anthony Fauci tells Axios.

Apple debuts plan to detect images of child sexual abuse

Illustration: Aïda Amer/Axios

Apple announced new iPhone features Thursday that it said would enable the detection and reporting of illegal images of child sexual abuse while preserving users' privacy.

Driving the news: One new system will use cryptographic hashes to identify illegal images that users are uploading to Apple's iCloud without Apple directly snooping in users' troves of photos, which can be encrypted.