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Photoshop: Lazaro Gamio/Axios

A group whose members include Adobe, Twitter and the New York Times Monday offered a plan for restoring trust in photos and video in the face of a rising tide of digital fakery.

Why it matters: Deepfakes — images manipulated or generated by AI in a deceptive way — undermine trust both by tricking people into thinking phony images or videos are real and by making them doubt the veracity of real imagery.

Driving the news: The Content Authenticity Initiative Monday released a white paper outlining an open standard for a photo and video authentication system that could be built into both hardware such as cameras and smartphones and software such as Photoshop.

  • The system would record a digital signature when a photo or video is first taken, and then again each time it's edited in any way. Users would be able to see that record of the imagery's origin and any changes that have been made to it.

The idea is a flexible standard aimed at protecting privacy and safety.

  • Photojournalists, for instance, could tag themselves as the creator of a photo and geotag it to a specific location.
  • The system could also simply authenticate that a photo was taken with a standard-compliant device, without identifying who took it or where.

Context: The white paper represents the first public fruits of nearly two years of labor by the CAI.

  • Several firms already offer digital authentication technology, including charter CAI member Truepic, but an open standard offers the hope of a universal system.

What they're saying: The group views authenticating images from their creation to the time they're seen online as a more promising approach than trying to detect deepfakes once they're already in circulation.

  • Even the best entry in Facebook's Deepfake Detection Challenge was only able to detect them 65% of the time, per results the company announced in June.
  • "That's only slightly better than a coin toss," Sherif Hanna, Truepic's vice president of R&D and a co-author of the paper, told Axios. "Instead of all of us trying to get to where we can detect what's fake, we should prove what's real."

What's next: Members are working on prototypes for implementing the standard in software and hardware, though Hanna declined to offer a timeline for when tech built on the standard will come to market.

Go deeper

Updated Nov 10, 2020 - World

In photos: Coronavirus restrictions grow across Europe

A waiter stands on an empty street in downtown Lisbon on Nov. 9, after Portugal introduced a night-time curfew for 70% of the population, including the capital and also the coastal city of Porto. It'll last for at least two weeks, per the BBC. Photo: Patricia De Melo Moreira/AFP via Getty Images

Portugal and Hungary have become the latest European countries to impose partial lockdowns, with curfews going into effect overnight. Governments across the continent are imposing more restrictions in attempts to curb COVID-19 spikes.

The big picture: Over 9.2 million cases have been reported to the European Centre for Disease Control. Per the ECDC, France has the most (almost 1.8 million) followed by Spain (over 1.3 million) and the United Kingdom (nearly 1.2 million). The COVID death rate per 100,000 of the population is highest in the Czech Republic (25), followed by Belgium (19) and Hungary (10.4).

In photos: Life slowly returning to normal as restrictions lift across U.S.

Fireworks near the Statue of Liberty in New York City marking the end of New York State's pandemic restrictions in New York State and honoring frontline workers. Photo: Tayfun Coskun/Anadolu Agency via Getty Images

New Yorkers and Californians celebrated most COVID-19 restrictions lifting on Tuesday, as the two states became the latest to move toward fully reopening their economies.

The big picture: The pandemic has now claimed over 600,000 lives in the U.S., but vaccines have helped drive down the seven-day average to roughly 14,000 new cases and fewer than 400 deaths per day, helping most states to ease restrictions.

58 mins ago - World

China's government issues warning after sending 28 planes over Taiwan

A J-11B fighter aircraft from China's air force flying over the Dafangshen airport in Changchun, China. Photo: STR/AFP via Getty Images

China's government issued a warning to "foreign forces" after Taiwan reported a record 28 Chinese military planes flew over the self-governed island's airspace Tuesday, per Reuters.

Why it matters: The warning and deployment of aircraft including fighter jets and bombers comes after G7 leaders issued a statement Sunday urging the Chinese government to respect human rights and calling on peace and "stability across the Taiwan Strait."

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