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Photoshop: Lazaro Gamio/Axios

A group whose members include Adobe, Twitter and the New York Times Monday offered a plan for restoring trust in photos and video in the face of a rising tide of digital fakery.

Why it matters: Deepfakes — images manipulated or generated by AI in a deceptive way — undermine trust both by tricking people into thinking phony images or videos are real and by making them doubt the veracity of real imagery.

Driving the news: The Content Authenticity Initiative Monday released a white paper outlining an open standard for a photo and video authentication system that could be built into both hardware such as cameras and smartphones and software such as Photoshop.

  • The system would record a digital signature when a photo or video is first taken, and then again each time it's edited in any way. Users would be able to see that record of the imagery's origin and any changes that have been made to it.

The idea is a flexible standard aimed at protecting privacy and safety.

  • Photojournalists, for instance, could tag themselves as the creator of a photo and geotag it to a specific location.
  • The system could also simply authenticate that a photo was taken with a standard-compliant device, without identifying who took it or where.

Context: The white paper represents the first public fruits of nearly two years of labor by the CAI.

  • Several firms already offer digital authentication technology, including charter CAI member Truepic, but an open standard offers the hope of a universal system.

What they're saying: The group views authenticating images from their creation to the time they're seen online as a more promising approach than trying to detect deepfakes once they're already in circulation.

  • Even the best entry in Facebook's Deepfake Detection Challenge was only able to detect them 65% of the time, per results the company announced in June.
  • "That's only slightly better than a coin toss," Sherif Hanna, Truepic's vice president of R&D and a co-author of the paper, told Axios. "Instead of all of us trying to get to where we can detect what's fake, we should prove what's real."

What's next: Members are working on prototypes for implementing the standard in software and hardware, though Hanna declined to offer a timeline for when tech built on the standard will come to market.

Go deeper

Updated Nov 10, 2020 - World

In photos: Coronavirus restrictions grow across Europe

A waiter stands on an empty street in downtown Lisbon on Nov. 9, after Portugal introduced a night-time curfew for 70% of the population, including the capital and also the coastal city of Porto. It'll last for at least two weeks, per the BBC. Photo: Patricia De Melo Moreira/AFP via Getty Images

Portugal and Hungary have become the latest European countries to impose partial lockdowns, with curfews going into effect overnight. Governments across the continent are imposing more restrictions in attempts to curb COVID-19 spikes.

The big picture: Over 9.2 million cases have been reported to the European Centre for Disease Control. Per the ECDC, France has the most (almost 1.8 million) followed by Spain (over 1.3 million) and the United Kingdom (nearly 1.2 million). The COVID death rate per 100,000 of the population is highest in the Czech Republic (25), followed by Belgium (19) and Hungary (10.4).

Key inflation measure grew slower than expected in June

Illustration: Sarah Grillo/Axios

The price of goods and services rose 0.4% in June, slower than the 0.5% growth during May, according to the core personal consumption expenditures (PCE) price index released Friday morning. The June reading was lower than the consensus expectation for 0.6% growth.

Why it matters: The core PCE is the inflation measure the Federal Reserve watches most closely. June's reading is the second month in a row of decelerated price growth, giving the Fed breathing room to design a pullback strategy from its emergency market support.

1 hour ago - Health

Internal CDC presentation warns: "The war has changed"

Graphic: CDC via The Washington Post

Unpublished research indicates that the Delta variant causes more severe illness and spreads as easily as chickenpox, and that vaccinated people may transmit the strain as easily as those who are unvaccinated, according to an internal CDC presentation obtained by WashPost.

Why it matters: The data played a key role in the CDC's decision to tell vaccinated people to resume masking indoors, with the presentation calling on health officials to "acknowledge the war has changed," The Post reports.

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