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Illustration: Sarah Grillo/Axios

Sweetgreen, one of the earliest "better for you" quick-serve restaurant chains, has filed confidentially for an IPO, Axios has learned from multiple sources.

Why it matters: The company has been a rumored IPO candidate for years, and now is coming out as a post-pandemic growth play.

Why it also matters: Axios runs on Sweetgreen. There's a store on the ground floor of our headquarters, and it's unclear if we would have launched on time had it not been for copious amounts of kale and quinoa bowls.

Behind the scenes: Sweetgreen never seriously pursued the SPAC route, and will seek to list in the fall. No word yet on how much it plans to raise, except that it will be more than the $100 million "list price."

The pitch: Expect Sweetgreen to hype how it correctly identified a coming consumer trend upon launch in 2007, and that its hundred-plus stores have only scratched the surface of what it believes could be a Chipotle-sized opportunity.

ROI: The company raised around $670 million in VC funding, including a round earlier this year at nearly a $1.8 billion post-money valuation.

  • Investors include: Revolution, T. Rowe Price, Red Sea Ventures, Collaborative Fund, Signatures Capital, Scott Belsky, Danny Meyer and Daniel Boulud.

Bottom line, per Axios editor-in-chief Nick Johnston: "I'll be spending another $15 on some kale today so makes sense they're worth billions."

Go deeper

Mike Allen, author of AM
19 mins ago - Politics & Policy

GOP senator calls for senility test for aging leaders

Photo: "Axios on HBO"

Sen. Bill Cassidy (R-La.), a physician, told me during an "Axios on HBO" interview that he favors cognition tests for aging leaders of all three branches of government.

Why it matters: Wisdom comes with age. But science also shows that we lose something. And much of the world is now run by old people — including President Biden, 78 ... Speaker Pelosi, 81 ...  Senate Majority Leader Chuck Schumer, 70 ... and Senate Minority Leader Mitch McConnell, 79.

Ina Fried, author of Login
29 mins ago - Technology

Intel CEO blames predecessors for manufacturing woes

Axios on HBO

When it comes to Intel's recent manufacturing problems, Intel CEO Pat Gelsinger places the blame squarely on his predecessors — many of whom he notes were not engineers deeply steeped in chip technology, as he is.

Why it matters: Gelsinger has announced a broad plan to reinvigorate Intel by doubling down on manufacturing. However, the strategy depends on the venerable semiconductor giant recovering from recent stumbles.

Marketing to Generation Alpha

Illustration: Rae Cook/Axios

Marketers are pouring money into figuring out the tastes and habits of Generation Alpha — kids born from 2010 through 2024 — who are unprecedented in the extent they're growing up online.

Why it matters: They're weaned on TikTok, Amazon and in-app purchases. They're learning from their millennial parents to hold brands accountable for causes like social justice and sustainability. And no prior age cohort will be as large in size or marketing power.