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Survey: Only half of Americans think they know when online shopping is safe

Bonobos guide Reynaldo Sanchez inputs clothing information into the store's customer website. Photo: Bebeto Matthews / AP

Only half of consumers report they think they can tell which web sites are safe for online shopping and 35% of Americans claim they have stopped an online purchase out of security fears, according to the Global Cybersecurity Alliance (GCA) and Zogby Analytics survey.

Why it matters: Cyber Monday is next week. More fake web sites are launched during the holiday shopping season than at any other point during the year.