Stories

"Super Saturday" to bring in more retail cash than Black Friday

Shoppers doing last minute christmas shopping
Photo: Dominic Lipinski/PA Images via Getty Images

Super Saturday, the final Saturday before Christmas, is expected to bring in $26 billion in retail sales this year — $2 billion more than Black Friday — according to retail advisory group Customer Growth Partners.

The big picture: The money flowing in from last-minute shoppers is expected to be a win for retail stores — not just online behemoths like Amazon. Mild winter weather and low gas prices across the country are pulling shoppers out of their homes and to the cash registers, CNBC reports.

  • Cuebiq, a location intelligence firm, said Super Saturday drives “significantly higher in-store visits” than Black Friday.
  • Brick-and-mortar stores like Walmart, Target, Kohl’s, JCPenney, Macy’s and Sears saw approximately 4 million shoppers combined on Super Saturday last year, Adweek writes.
  • A study from the National Retail Federation said 56% of its nearly 7,000 respondents plan to shop on Super Saturday this year, which would translate to about 134 million Americans.

Go deeper: The decline of Black Friday