U.S. Air Force

The cost for Super Bowl ads have gone up 76% in the last decade, from an average of roughly $2.4 million per ad in 2007 to a reported $5 million per ad in 2016, according to Kantar Media.

Super Bowl viewership has increased 20% over the past ten years, from 93 million viewers in 2007 to 111 million viewers in 2016, giving networks the ability to hike up ad costs, which are based on impression numbers. Overall, The Super Bowl has generated $2.38 billion of network advertising sales in the past ten years alone.

You'll watch almost an hour of commercials Sunday. Because of spiked marketing interest, the amount of commercial time has expanded 15% over the past ten years from 43:05 minutes of commercials in 2007 to 49:35 minutes between the opening kickoff and the final whistle last year.

Why it matters: According to the American Marketing Association, 25% of surveyed Super Bowl viewers consider commercials to be the most important part of the game. "Its worth every penny," says Kevin Hamilton, director of brand marketing at Avocados From Mexico tells Axios. "There's not a better place for a consumer says about as interested in seeing commercial in seeing content itself. That puts a premium on that given impression."

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Illustration: Sarah Grillo/Axios

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  5. Science: Indoor air is the next coronavirus frontline.
  6. Schools: How back-to-school is playing out in the South as coronavirus rages on — Princeton, Johns Hopkins, Howard to hold fall classes online.

Trump signs 4 executive actions on coronavirus aid

President Trump speaking during a press conference on Aug. 8. Photo: Jim Watson/AFP via Getty Images

President Trump on Saturday signed four executive actions to provide relief from economic damage sustained during the coronavirus pandemic after talks between the White House and Democratic leadership collapsed Friday afternoon.

Why it matters: Because the Constitution gives Congress the power to appropriate federal spending, Trump has limited authority to act unilaterally — and risks a legal challenge if congressional Democrats believe he has overstepped.

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What's next for Lebanon after the Beirut explosion

Photo: Houssam Shbaro/Anadolu Agency via Getty Images

Beirut residents are still clearing rubble from streets that appear war-torn, days after a blast that shocked the country and horrified the world.

Why it matters: The explosion is likely to accelerate a painful cycle Lebanon was already living through — discontent, economic distress, and emigration.