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Streaming is now the key to dropping an album

Taylor Swift's upcoming album, Reputation

Stat du jour, from a N.Y. Times piece about the "master class in marketing" for Taylor Swift's new album, "Reputation," which — believe it or not — doesn't drop in full until Nov. 10:

"In 2014, when Ms. Swift released her last album, '1989,' streaming accounted for only 23 percent of music consumption in the United States ... Now, streaming [including Spotify, Apple Music] is 63 percent of the market."