Taylor Swift's upcoming album, Reputation

Stat du jour, from a N.Y. Times piece about the "master class in marketing" for Taylor Swift's new album, "Reputation," which — believe it or not — doesn't drop in full until Nov. 10:

"In 2014, when Ms. Swift released her last album, '1989,' streaming accounted for only 23 percent of music consumption in the United States ... Now, streaming [including Spotify, Apple Music] is 63 percent of the market."

Static for Netflix for the movie theater ... "Earlier this month, New York- based MoviePass slashed its prices and launched a program allowing subscribers to watch one movie a day in its partnered theaters for less than $10 a month. The response was instantaneous: On the first day, heavy traffic crashed the website. By the second day, more than 150,000 people had signed up," per the San Jose Mercury News.

  • "But not everyone thinks the Netflix-like subscription model can work for movie theaters."
  • Shortly after the rollout, "AMC — MoviePass' biggest movie theater partner — ... denounced MoviePass's plan, saying 'that price level is unsustainable and only sets up consumers for ultimate disappointment down the road if or when the product can no longer be fulfilled.'"
  • "AMC also said it is considering legal action to stop MoviePass."
  • "MoviePass [takes] the brunt of the financial cost by paying for the difference between the $9.95 and the actual box office ticket cost per month per customer."

Go deeper

14 mins ago - Health

Axios-Ipsos poll: Trump's sickness makes him harder to trust

Data: Axios/Ipsos poll; Note: ±3.3% margin of error; Chart: Axios Visuals

Large shares of women, seniors and independents now say they're less likely to trust President Trump for accurate information about COVID-19 since he caught it himself, according to the latest installment of the Axios/Ipsos Coronavirus Index.

The big picture: Week 28 of our national survey has most Americans rejecting ideas that Trump has floated around hydroxychloriquine as a virus treatment, how herd immunity works or any imminent availability of a vaccine.

NY Post story goes massive on social media despite crackdowns

Data: NewsWhip; Chart: Naema Ahmed/Axios

Facebook and Twitter's frantic attempts to stop the spread of the New York Post's Hunter Biden story didn't prevent the article from becoming the top story about the election on those platforms last week, according to data from NewsWhip.

Why it matters: The data shows that even swift, aggressive content suppression may not be swift or aggressive enough to keep down a story with as much White House backing and partisan fuel as this one.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Politics: Trump calls Fauci a "disaster" on campaign call.
  2. Health: Coronavirus hospitalizations are on the rise — 8 states set single-day coronavirus case records last week.
  3. States: California to independently review FDA-approved coronavirus vaccinesWisconsin judge reimposes capacity limit on indoor venues.
  4. Media: Trump attacks CNN as "dumb b---ards" for continuing to cover pandemic.
  5. World: Ireland moving back into lockdown as cases surge — Argentina becomes 5th country to report 5 million infections