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Storage startup Omni gets into the "sharing economy"

Omni's mobile app. Photo: Omni

Omni, an on-demand storage company that recently allowed customers borrow items from each other for free, will now let its customers rent or lend out items stored by Omni for a fee.

Bigger picture: Omni is finally pushing the "sharing economy" button it's had in mind since the company's founding three years ago. Though it's made a good business out of just storing items, "we expect [the two revenue streams] to grow in lockstep with each other," Omni co-founder and CEO Tom McLeod tells Axios.