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Expand chart
Data: Parrot Analytics; Chart: Will Chase/Axios

Netflix's newest series "Squid Game" is so far one of the company's most in-demand original series, according to data from Parrot Analytics.

Why it matters: "Squid Game" could soon become the first non-English Netflix series to top its most-watched list.

  • Last week, Netflix co-CEO Ted Sarandos said that the South Korean drama had a "very good chance" of becoming its most popular series ever.

Details: Unlike most binge-released series, particularly Netflix Originals, the global audience demand for "Squid Game" has increased every single day since its debut on Netflix on Sept. 17, according to an analysis from Parrot Analytics.

  • As of Oct. 2, "Squid Game" was 102.9 times more in-demand than the average show worldwide, per Parrot — a 481% increase in global audience demand from its launch day.
  • "Most other international Netflix originals peak in demand on their second or third day after launching before trailing off," says Wade Payson-Denney, an insights analyst at Parrot.

The big picture: International content has exploded on streaming, thanks in large part to the pandemic and the creator economy.

Go deeper

Golden Globes nominations met by muted response

Helen Hoehne, president of the Hollywood Foreign Press Association, announcing the nominees for the 79th Golden Globe Awards, Dec. 13. Photo: Robyn Beck/AFP via Getty Images

The Hollywood Foreign Press Association (HFPA) on Monday revealed its 2022 Golden Globes nominations, amid continued scrutiny over its lack of representation.

Why it matters: Globes nominations are typically celebrated by studios and actors. But Hollywood has distanced itself from the ceremony following criticism that the HFPA has not been committed enough to diversity.

Updated 8 hours ago - Politics & Policy

Omicron dashboard

Illustration: Brendan Lynch/Axios

  1. Health: Pfizer and Moderna boosters overwhelmingly prevent Omicron hospitalizations, CDC finds — Omicron pushes COVID deaths toward 2,000 per day — The pandemic-proof health care giant.
  2. Vaccines: The case for Operation Warp Speed 2.0 — Starbucks drops worker vaccine or test requirement after SCOTUS ruling — Kids' COVID vaccination rates are particularly low in rural America.
  3. Politics: Biden concedes U.S. should have done more testing — Arizona says it "will not be intimidated" by Biden on anti-mask school policies — Federal judge blocks Biden's vaccine mandate for federal workers.
  4. World: American Airlines flight to London forced to turn around over mask dispute — WHO: COVID health emergency could end this year — Greece imposes vaccine mandate for people 60 and older — Austria approves COVID vaccine mandate for adults.
  5. Variant tracker

Arizona governor sues Biden administration over COVID funds tied to mandates

A teacher prepares a hallway barrier to help students maintain social distancing at John B. Wright Elementary School in Tucson, Arizona, on Aug. 14, 2020. Photo: Cheney Orr/Bloomberg via Getty Images

Arizona Gov. Doug Ducey (R) filed a lawsuit Friday against the Biden administration for ordering the state to stop allocating federal COVID relief funds to schools that don't comply with public health recommendations such as masking, the Arizona Republic reports.

Why it matters: The Treasury Department said last week that the state would have to pay back the money if Ducey does not redesignate the $173 million programs to ensure they don't "undermine efforts to stop the spread of COVID-19."