Mar 27, 2017

Spotify makes big push into ad market​

<a href="https://giphy.com/gifs/blink-182-blink-182-3oz8xQ0yc7mU7IgzcI" target="_blank">Giphy</a>

On Monday, Spotify announced it acquired TV-ranking and insights company MightTV to help create more personalized recommendations for users. Spotify will now be able to capture more user data, a key tool for selling ads.

Spotify also announced that MightTV's founder and CEO Brian Adams would join the company as VP of Technology, leveraging his expertise in targeted ads.

Why it matters: Spotify is trying to pioneer a data-driven audio advertising model. Audio ads have primarily been sold in a linear fashion, like TV, instead of a targeted fashion, like digital.

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Axios
1 hour ago - Politics & Policy

Louisville officer: "Breonna Taylor would be alive" if we had served no-knock warrant

Breonna Taylor memorial in Louisville. Photo: Brandon Bell/Getty Images

Sgt. Jonathan Mattingly, the Louisville officer who led the botched police raid that caused the death of Breonna Taylor, said the No. 1 thing he wishes he had done differently is either served a "no-knock" warrant or given five to 10 seconds before entering the apartment: "Breonna Taylor would be alive, 100 percent."

Driving the news: Mattingly, who spoke to ABC News and Louisville's Courier Journal for his public interview, was shot in the leg in the initial moments of the March 13 raid. Mattingly did not face any charges after Kentucky Attorney General Daniel Cameron said he and another officer were "justified" in returning fire to protect themselves against Taylor's boyfriend.

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Scott Rosenberg, Ashley Gold, Kyle Daly
2 hours ago - Technology

U.S. vs. Google — the siege begins

Illustration: Sarah Grillo/Axios

The Justice Department fired the starter pistol on what's likely to be a years-long legal siege of Big Tech by the U.S. government when it filed a major antitrust suit Tuesday against Google.

The big picture: Once a generation, it seems, federal regulators decide to take on a dominant tech company. Two decades ago, Microsoft was the target; two decades before that, IBM.

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Dion Rabouin, author of Markets
2 hours ago - Economy & Business

Why the stimulus delay isn't a crisis (yet)

Illustration: Aïda Amer/Axios

If the impasse between House Speaker Nancy Pelosi and the White House on a new stimulus deal is supposed to be a crisis, you wouldn't know it from the stock market, where prices continue to rise.

  • That's been in no small part because U.S. economic data has held up remarkably well in recent months thanks to the $2 trillion CARES Act and Americans' unusual ability to save during the crisis.
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