Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Catch up on the day's biggest business stories
Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter
Stay on top of the latest market trends
Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.
Sports news worthy of your time
Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.
Tech news worthy of your time
Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.
Get the inside stories
Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Want a daily digest of the top Denver news?
Get a daily digest of the most important stories affecting your hometown with Axios Denver
Want a daily digest of the top Des Moines news?
Get a daily digest of the most important stories affecting your hometown with Axios Des Moines
Want a daily digest of the top Twin Cities news?
Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities
Want a daily digest of the top Tampa Bay news?
Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay
Want a daily digest of the top Charlotte news?
Get a daily digest of the most important stories affecting your hometown with Axios Charlotte
Illustration: Sarah Grillo/Axios
Spotify on Monday announced a slew of new tools to help podcast creators on its platform develop more interactive shows.
Why it matters: Spotify believes podcasts will help drive long-term user attention and growth for the company, which today is still primarily used to stream music.
Details: Spotify's new podcast partnerships and tools are designed to make it easier for people to produce more engaging podcasts.
- The company is partnering with WordPress to turn written content directly into podcasts via its podcast creator platform Anchor.
- In the coming months, Anchor will enable more creators to add videos to their podcasts. This functionality is currently available to music artists.
- Spotify is also launching interactivity tools like polls and Q&A features for podcasters using Anchor.
The company also announced that it will be launching a new "hi-fi" (high fidelity) subscription option later this year for users who want to experience the highest-quality audio available, especially for music.
What's next: Moving forward, Spotify says it's building and scaling a new podcast discovery experience that can craft podcast recommendation lists based on a listener's taste in music.
Go deeper: Spotify has tripled number of podcasts in past year to 2.2 million