Why it matters: Shifts in technology and media are changing the way we play, watch and understand sports. Business models are adapting and social change is forcing those in charge of teams and leagues to reconsider decades-old practices.

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8 hours ago - Sports

Tennessee Titans close facility amid NFL's first coronavirus outbreak

Cutouts of fans are afixed to seats before the game between the Tennessee Titans and Minnesota Vikings. Photo by Stephen Maturen/Getty Images

The NFL announced Tuesday that three players and five staffers from the Tennessee Titans tested positive for coronavirus, forcing the temporary closure of the team's facility, ESPN reports.

Why it matters: It's the league's first outbreak during the season, which is not taking place in a "bubble," like the NBA and MLS, and looks set to test if its coronavirus protocols will hold.

Kendall Baker, author of Sports
12 hours ago - Sports

Gen Z isn't that into live sports

Reproduced from Morning Consult; Note: Gen Z survey margin of error ±3%, adults and millennials ±2%; Chart: Axios Visuals

Gen Zers are about half as likely as millennials to watch sports often, and twice as likely to never watch, according to a new Morning Consult survey.

Why it matters: Only 53% of the 1,000 Gen Zers surveyed considered themselves sports fans — compared with 63% of U.S. adults and 69% of millennials — highlighting how the media model upon which the sports business is built could crumble in the years ahead.

Kendall Baker, author of Sports
13 hours ago - Sports

Buzzer wants to reinvent live sports consumption

Illustration: Sarah Grillo/Axios

Buzzer, a mobile technology platform that wants to connect fans through live sports while helping existing media rights holders maximize value, has raised $4 million in seed funding, Axios has learned.

How it works: Buzzer's vision is to aggregate sports rights, sending fans personalized notifications to make it easy to pop into a live game — either through their existing subscription or micropayments.

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