SoulCycle co-founder Julie Rice is now WeWork's chief brand officer. Photo: Alison Yin / AP

SoulCycle co-founder Julie Rice, who resigned from the spin startup in 2016, is joining WeWork as their chief brand officer. She'll focus on promoting community at the billion-dollar company.

Why it matters: WeWork founder Adam Newman told Axios' Steve LeVine in October that one of his main goals is to help re-establish the notion of "lost community" — where for centuries residents of urban areas gathered in bars, cafes and open spaces to hash out the subjects of the day. Rice, who worked as a Hollywood talent agent in the 20 years prior to launching SoulCycle, will now spearhead the project.

Go deeper: WeWork is valued at $20 billion and operates in 19 countries. It recently bought the iconic Lord & Taylor building in Manhattan, a coding academy, and a wave-pool startup in 2016. They're also opening a private elementary school for entrepreneurial kids next fall.

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Case growth outpacing testing in coronavirus hotspots

Data: The COVID Tracking Project. Note: Vermont and Hawaii were not included because they have fewer than 20 cases per day. Chart: Andrew Witherspoon/Axios

The United States' alarming rise in coronavirus cases isn't due to increased testing — particularly not where cases have grown fastest over the last month.

Why it matters: The U.S. doesn't yet know what it looks like when a pandemic rages on relatively unchecked after the health system has become overwhelmed. It may be about to find out.

The impending retail apocalypse

Illustration: Eniola Odetunde/Axios

Because of the coronavirus and people's buying habits moving online, retail stores are closing everywhere — often for good.

Why it matters: Malls are going belly up. Familiar names like J.C. Penney, Neiman Marcus and J. Crew have filed for bankruptcy. Increasingly, Americans' shopping choices will boil down to a handful of internet Everything Stores and survival-of-the-fittest national chains.

Biden campaign using Instagram to mobilize celebrity supporters

Collins appears on the Build live interview series in November 2019. Photo: Gary Gershoff/Getty Images

The Biden campaign is launching a new initiative today that will draft Hollywood celebrities for Instagram Live chats with campaign officials and other Biden supporters.

Why it matters: The campaign, called #TeamJoeTalks, is an attempt to open up a new front on social media, drawing on celebrities’ Instagram followers to help find and motivate voters while large parts of the country remain locked down.