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SoulCycle's Julie Rice named WeWork's chief brand officer

SoulCycle co-founder Julie Rice is now WeWork's chief brand officer. Photo: Alison Yin / AP

SoulCycle co-founder Julie Rice, who resigned from the spin startup in 2016, is joining WeWork as their chief brand officer. She'll focus on promoting community at the billion-dollar company.

Why it matters: WeWork founder Adam Newman told Axios' Steve LeVine in October that one of his main goals is to help re-establish the notion of "lost community" — where for centuries residents of urban areas gathered in bars, cafes and open spaces to hash out the subjects of the day. Rice, who worked as a Hollywood talent agent in the 20 years prior to launching SoulCycle, will now spearhead the project.