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Data: Axios research; Table: Andrew Witherspoon/Axios

Snapchat on Monday launched Spotlight, a video tab within its app that, like TikTok, distributes videos based more on how popular they are than on who created them. Facebook in August launched its TikTok competitor, called Reels.

Driving the news: Snapchat's news comes days after Twitter said it would be adding "Fleets," which are basically Snapchat stories for people who tweet. (Nearly every social media app has launched some version of Stories in the past few years.)

The big picture: Tech platforms used to focus on ways to create wildly different products to attract audiences. Today, they all have similar features, and instead differentiate themselves with their philosophies, values and use cases.

  • Instagram launched 10 years ago as a photo-sharing app for artists and design buffs, but now includes everything from live video to shopping to help those creators market and sell their ideas and goods.
  • Snapchat was created as a private messaging app between close friends, but today includes professionally-curated content, games and maps to help close friends develop deeper relationships.
  • Twitter was created as a public ideas platform, but over the years it's made it easier to share images, videos and audio to help users discuss current events.

What to watch: As social media companies adopt similar features, expect them to emphasize how their core values shape their versions of those features.

  • For example, Snapchat was deliberate about making sure Spotlight would be set to private mode by default and wouldn't include public counts of comments, likes or shares.

Go deeper

Jan 28, 2021 - Technology

Big Tech at war over privacy

Illustration: Sarah Grillo/Axios

The world's biggest tech firms are at each other's throats over how to manage data privacy, an issue that will shape the internet economy for years to come.

Why it matters: Absent any U.S. government intervention, tech companies are introducing rules that favor their own ideals and business models, sometimes at their peers' expense.

4 hours ago - World

In photos: Protests in U.S., across the world over Israeli–Palestinian conflict

A protest march in support of Palestinians near the Washington monument in Washington, D.C. on May 15. Photo: Andrew Caballero-Reynolds/AFP via Getty Images

Thousands of people rallied across the U.S. and the world Saturday following days of violence in Gaza and Israel that's killed at least 145 Palestinians, including 41 children, and eight Israelis, per AP.

The big picture: Most demonstrations were in support of Palestinians. There were tense scenes between pro-Israeli government protesters and pro-Palestinian demonstrators in Winnipeg, Canada, and Leipzig, Germany, but no arrests were made, CBS News and DW.com report.

Updated 12 hours ago - World

Biden in call with Netanyahu raises concerns about civilian casualties in Gaza

Photo: Ahmad Gharabli/Nicholas Kamm/Getty Images

President Biden spoke to Israeli Prime Minister Benjamin Netanyahu Saturday and raised concerns about civilian casualties in Gaza and the bombing of the building that housed AP and other media offices, according to Israeli officials.

The big picture: At least 140 Palestinians, including dozens of children, have been killed in Gaza since fighting between Israel and Hamas began Monday, according to Palestinian health officials. Nine people, including two children, have been killed by Hamas rockets in Israel.