Aug 4, 2017

Snapchat's courting large advertisers with new feature

Flickr Creative Commons

Snapchat's introducing new "Advanced Mode" ad technology catered for large brand advertiser campaigns that will rival Facebook's "Power Editor" feature. This will allow marketers to automate their ad campaigns, save custom audience segments and create custom Snapchat spreadsheets that allow advertisers to edit different ad campaigns in groups.

Why it matters: It's the latest in a long series of ad tech improvements that Snap's invested in to ensure brands can capitalize on Snap's loyal younger audience, the way they can on Facebook or Instagram.

Go deeper: There have been reports that boutique, influencer advertisers prefer to run with Instagram over Snapchat, but that is not necessarily the reality for the big-brand advertisers that dictate the majority of digital spend. Just this morning, Sir Martin Sorrell, head of WPP, the world's biggest advertising agency, reiterated that he is doubling down on his investment in Snapchat this year.

Go deeper

Unemployment rate falls to 13.3% in May

Data: Bureau of Labor Statistics; Chart: Axios Visuals

The U.S. unemployment rate fell to 13.3% in May, with 2.5 million jobs gained, the government said on Friday.

Why it matters: The far better-than-expected numbers show a surprising improvement in the job market, which has been devastated by the coronavirus pandemic.

The difficulty of calculating the real unemployment rate

Data: U.S. Department of Labor; Note: Initial traditional state claims from the weeks of May 23 and 30, continuing traditional claims from May 23. Initial PUA claims from May 16, 23, and 30, continuing PUA and other programs from May 16; Chart: Andrew Witherspoon/Axios

The shocking May jobs report — with a decline in the unemployment rate to 13.3% and more than 2 million jobs added — destroyed expectations of a much worse economic picture.

Why it matters: Traditional economic reports have failed to keep up with the devastation of the coronavirus pandemic and have made it nearly impossible for researchers to determine the state of the U.S. labor market or the economy.

1 hour ago - Sports

How coronavirus could reshuffle the sports calendar

Illustration: Eniola Odetunde/Axios

The NBA's Board of Governors approved Thursday the league's 22-team plan to resume play at Walt Disney World — a plan that also includes tentative dates for both this season and next.

Why it matters: The league's proposed trip to Disney World not only impacts this season but could have a domino effect that impacts seasons in the future — and could permanently change what time of year the NBA plays its games.