Snapchat to push Snap Maps content off of its app
Snapchat is launching Snap Maps on the web to make its public and often hyper-localized content available outside of the Snapchat app. The public stories that you can view on the website (map.snapchat.com) can also be embedded directly into news organizations’ websites.
Why it matters: Consumers tend to trust news from local sources over national news sources, according to Pew Research Center and Morning Consult/Politico. Platforms like Snapchat are taking advantage this by using their unique ability to quickly crowdsource news, strengthening their positions in the news ecosystem.