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Photo: Jaap Arriens / NurPhoto via Getty Images

Snapchat is launching Snap Maps on the web to make its public and often hyper-localized content available outside of the Snapchat app. The public stories that you can view on the website (map.snapchat.com) can also be embedded directly into news organizations’ websites.

Why it matters: Consumers tend to trust news from local sources over national news sources, according to Pew Research Center and Morning Consult/Politico. Platforms like Snapchat are taking advantage this by using their unique ability to quickly crowdsource news, strengthening their positions in the news ecosystem.

Snapchat has proven that its Maps technology can crowdsource real-time video and images faster than nearly any other platform. Its technology was crucial in helping first responders address victims during the natural disasters that plagued the East Coast, Texas and Mexico last fall.

  • Snapchat sees this as a prime opportunity to help serve news organizations that lack the infrastructure needed to gather local information in real time.
It’s easy to see the big benefit: This will enrich our local reporting and help us tell more robust stories. Particularly with breaking news, Snap Maps will let our journalists add relevant, on-the-ground material quickly.
— Andrew Pergam, VP Video and New Ventures, McClatchy

100 million monthly users use Snap Maps, Snapchat CEO Evan Spiegel announced on Snap's latest earnings call. This update, which makes crowdsourced Stories on Maps available outside of the app, could also broaden its reach.

The news comes weeks after Snapchat announced it would begin pushing other Stories content outside of its app to engage more users.

Go deeper

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19 mins ago - Economy & Business

First glimpse of the Biden market

Photo: Jonathan Ernst-Pool/Getty Images

Investors made clear what companies they think will be winners and which will be losers in President Joe Biden's economy on Wednesday, selling out of gun makers, pot purveyors, private prison operators and payday lenders, and buying up gambling, gaming, beer stocks and Big Tech.

What happened: Private prison operator CoreCivic and private prison REIT Geo fell by 7.8% and 4.1%, respectively, while marijuana ETF MJ dropped 2% and payday lenders World Acceptance and EZCorp each fell by more than 1%.

Mike Allen, author of AM
50 mins ago - Politics & Policy

Biden-Harris, Day 1: What mattered most

President Joe Biden and first lady Dr. Jill Biden arrive at the North Portico of the White House. Photo: Alex Brandon-Pool/Getty Images

The Axios experts help you sort significance from symbolism. Here are the six Day 1 actions by President Biden that matter most.

Driving the news: Today, on his first full day, Biden translates his promise of a stronger federal response to the pandemic into action — starting with 10 executive orders and other directives, Caitlin Owens writes.

2 hours ago - Politics & Policy

Read: Pete Buttigieg's opening statement ahead of confirmation hearing

Pete Buttigieg, President Biden's nominee to be secretary of transportation, in December. Photo: Kevin Lamarque/AFP via Getty Images

Pete Buttigieg, President Biden's nominee to lead the Transportation Department, will tell senators he plans to prioritize the health and safety of public transportation systems during the pandemic — and look to infrastructure projects to rebuild the economy — according to a copy of his prepared remarks obtained by Axios.

Driving the news: Buttigieg will testify at 10 a.m. ET before the Senate Committee on Commerce, Science and Transportation. He is expected to face a relatively smooth confirmation process, though GOP lawmakers may press him on "green" elements of Biden's transportation proposals.