Snapchat to push Snap Maps content off of its app

Photo: Jaap Arriens / NurPhoto via Getty Images

Snapchat is launching Snap Maps on the web to make its public and often hyper-localized content available outside of the Snapchat app. The public stories that you can view on the website ( can also be embedded directly into news organizations’ websites.

Why it matters: Consumers tend to trust news from local sources over national news sources, according to Pew Research Center and Morning Consult/Politico. Platforms like Snapchat are taking advantage this by using their unique ability to quickly crowdsource news, strengthening their positions in the news ecosystem.