Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Courtesy: Snapchat

Snapchat Monday launched Spotlight, a video tab within its app that, like TikTok, distributes videos based more on how popular they are than on who created them.

Of note: In an effort to lure users to try the new feature, Snapchat says it will give away $1 million total to the creators of the top-performing videos on Spotlight each day for the remainder of 2020, and potentially beyond.

Why it matters: TikTok's explosive growth has put dominant American social media platforms on notice. In August, Facebook launched its TikTok competitor, called Reels. Several other apps, like Byte, Dubsmash and Triller, are trying to win over TikTok users with similar products.

Details: Beginning Monday, users in the U.S., Canada, Australia, New Zealand, the U.K., Ireland, Norway, Sweden, Denmark, Germany, and France will be able to see and submit videos to Spotlight, which will exist in a tab on the right side of their Snapchat home screen.

  • Anyone can upload a video to Spotlight, but videos will only be visible to users' friends unless they specifically set them to be public (and eligible for the reward).
  • The Spotlight algorithm works by surfacing the most engaging Snaps based on a users' personal preferences, including whether a user has positively or negatively engaged with similar content.
  • It's built to avoid monotony by surfacing different types of videos, regardless of whether a user has engaged with them, that are intentionally inclusive of different types of content and creators.
  • Each video gets distributed to at least 100 viewers. Those that get the highest engagement get elevated to the next distribution tier of 1000 views. The tournament-style algorithm means that every piece of content is treated equally by Snapchat's distribution algorithm at the start.
  • Snapchat will moderate all videos within their first 100 views. That initial review process includes both humans and software. All videos must adhere to Snapchat's existing community guidelines and content rules.

The $1 million cash prize is designed to reward creativity among a diverse set of users. To qualify, users must be 16 or older, and where applicable, obtain parental consent to earn the money. Snapchat says it will actively monitor for fraud and make sure the winners are original work.

  • A spokesperson says that every piece of original content will be digitally watermarked to make sure that only the original creators can win the reward. The $1 million can be spread amongst multiple creators in a day.
  • Snapchat isn’t alone in incentivizing creators with cash. In July, TikTok announced a $200 million creator fund that it says will grow to over $1 billion in the U.S. in the next 3 years.
  • Facebook’s Instagram has also paid to lure TikTok creators to its platform.

Be smart: Snapchat realized it had to create something like Spotlight when it saw users creating videos with the Snap camera and then putting them on other platforms that had this type of algorithm.

  • More than 4 billion videos are taken using Snapchat's camera on average daily, and those videos and pictures are often cross-posted elsewhere.

Between the lines: Snapchat already has video tabs, but they serve separate functions, and Spotlight won't replace them.

  • Users will still be able to upload videos to Snapchat's Our Stories tab to get them featured on Snapchat's Snap Map, which features content about places and events. For example, first responders have in the past looked to Our Stories to find videos of people trapped in buildings during disasters.
  • Users will also still be able to upload content to My Stories to be able to share videos privately with friends who follow them.
  • Snapchat's curated video section, Discover, which features professional-grade content, will also remain. In the future, a Snapchat spokesperson says it does plan to integrate premium content into Spotlight.

Snapchat has two big ways to differentiate Spotlight from TikTok.

  • Spotlight is private by default, and doesn't include public comments — both unlike TikTok. These choices align Spotlight with Snapchat's emphasis on privacy and positive incentives for creators.
  • Snapchat also hopes Spotlight will help its users leverage its augmented reality tools, like 3D filters. These features have always been Snapchat's strong suit.

Go deeper

Jan 29, 2021 - Technology

Big Tech is outsourcing its hardest content moderation decisions

Illustration: Aïda Amer/Axios

Faced with the increasingly daunting task of consistent content moderation at scale, Big Tech companies are tossing their hardest decisions to outsiders, hoping to deflect some of the pressure they face for how they govern their platforms.

Why it matters: Every policy change, enforcement action or lack thereof prompts accusations that platforms like Facebook and Twitter are making politically motivated decisions to either be too lax or too harsh. Ceding responsibility to others outside the company may be the future of content moderation if it works.

Home confinees face imminent return to prison

Illustration: Aïda Amer/Axios

Thousands of prisoners who've been in home confinement for as long as a year because of the pandemic face returning to prison when it's over — unless President Biden rescinds a last-minute Trump Justice Department memo.

Why it matters: Most prisoners were told they would not have to come back as they were released early with ankle bracelets. Now, their lives are on hold while they wait to see whether or when they may be forced back behind bars. Advocates say about 4,500 people are affected.

The "essential" committee that still doesn't exist

House Speaker Nancy Pelosi. Photo: Stefani Reynolds/Getty Images

Nearly five months after House Speaker Nancy Pelosi (D-Calif.) announced the creation of the bipartisan Select Committee on Economic Disparity and Fairness in Growth, it's not been formed much less met.

Why it matters: Select committees are designed to address urgent matters, but the 117th Congress is now nearly one-quarter complete without this panel assembling. When she announced this committee, Pelosi described it as an "essential force" to "combat the crisis of income and wealth disparity in America."