Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Denver news in your inbox

Catch up on the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Des Moines news in your inbox

Catch up on the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Minneapolis-St. Paul news in your inbox

Catch up on the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tampa Bay news in your inbox

Catch up on the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Charlotte news in your inbox

Catch up on the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

The Snapchat app. Photo: Jaap Arriens / NurPhoto via Getty Images

The Daily Beast's Taylor Lorenz got her hands on five months of confidential data from Snapchat, despite the company's secretive culture. Her analysis of daily active users revealed that Snapchat's Discover and Maps aren't doing as well as the company's other features, and have yet to gain widespread adoption among the app's user base.

Our thought bubble: Snapchat's format and offerings are still relatively new and evolving, so it will take some time before widespread adoption — if that ever happens. The platform will have to seriously innovate and invest (hence their plans for a large-scale redesign) if they want those numbers to go up, but they know that, which is why stories like these probably don't spook them.

By the numbers, as detailed in the Daily Beast:

  • Daily active users (DAUs): 178 million.
  • Snap Maps, which launched in June 2017: An average of 19 million users (11% of the app's total user base) checked Snap Maps daily during the month of Sept. Lorenz describes the numbers as "relatively weak," though they seem normal for such a new feature.
  • Discover: An average of 20% of Snapchat users consumed content from a Discover Edition daily. Lorenz says consumption peaked on July 24, 2017, at 38 million DAUs, or roughly 21% of the broader user base.
  • Personal snaps vs. stories: In August, users were 64% more likely to send a snap to a friend than post to Stories. They also sent an average of 34 chat messages per day.
  • Snap's stock price has declined from a high of $27.09 shortly after going public to $13.92 per share on Jan. 8.

Key takeaways:

  • Based on the numbers, users see Snapchat as more of a traditional chat app than they do a tool for meeting up with friends, writes Lorenz.
  • The app's strength is in personal communication, as seen through the large volume of photos, videos and text sent per day.
  • Concerns with rollout of the app's new design: That Discover and Maps usage will decline sharply and "crater Snapchat's ad revenue," Lorenz writes.

Go deeper

Updated 13 mins ago - Politics & Policy

Trump departs on final Air Force One flight

President Trump and his family took off on Air Force One at 9 a.m. on Wednesday morning for the final time en route to Florida.

The big picture: Trump's final hours as president were punctuated by his decisions to snub his successor's inauguration and grant pardons to many of his allies who have been swept up in corruption scandals.

Inauguration Day dashboard

Screenshot: Fox News

President Trump has left the White House en route to a farewell event at Andrews Air Force Base, kicking off the day that will culminate with President-elect Joe Biden taking office.

What's next: The inaugural celebration for young Americans is being livestreamed, starting at 10am.

Dion Rabouin, author of Markets
2 hours ago - Economy & Business

Janet Yellen said all the right things to reassure the markets

Illustration: Aïda Amer/Axios

Treasury Secretary nominee and former Fed chair Janet Yellen's confirmation hearing before the Senate Finance Committee on Tuesday showed markets just what they can expect from the administration of President-elect Joe Biden: more of what they got under President Trump — at least for now.

What it means: Investors and big companies reaped the benefits of ultralow U.S. interest rates and low taxes for most of Trump's term as well as significant increases in government spending, even before the coronavirus pandemic.