Sep 8, 2017

Snapchat adds college newspapers to Discover

Photo: Snapchat

Snapchat is expanding "Publisher Stories" on its Discover news feature to include channels from college and university newspapers.

  • Starting tomorrow, The Daily Californian (UC Berkeley), The Battalion (Texas A&M), The Daily Orange (Syracuse) and The Badger Herald (UW Madison) will begin publishing weekly Stories, similar to the way traditional media companies do on Snapchat Discover.
  • Snapchat says it's working with the editorial teams of dozens of more colleges and newspapers to launch Stories in the coming weeks.
  • Why it matters: This is the first time Snapchat is adding hyper-local stories to its news platform, which means that the company could have plans to expand into local news markets. It will also help drive engagement to Snapchat's core audience of millennials and Gen Z.

The stories will only be available to students who have their location enabled on Snapchat and are located on or near a particular college campus.

Like traditional media companies, college newspaper Stories will include "Snap Ads" between Stories to help schools monetize their content through a revenue sharing agreement. (Terms of the revenue sharing agreement have not been disclosed.)

Part of a bigger college push:

  • Campus Stories: Snapchat launched "Campus Stories" for its regular non-news platform in 2014, which allow anyone on a college campus (depending on their location-sharing preferences) to add their Snapchats to a culminating feed of Snaps on a particular college campus within a 24-hour window.
  • By the numbers: The LA-based company is hoping the new feature will allow students to access news from their favorite campus sources more quickly and efficiently. Data commissioned by Snap and ORC International found that nearly half of college students (47%) say that their college/university newspaper or official campus communication is the primary way they learn about events on campus, with social media platforms coming in second at 44%.

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Cerebus sells control of Steward Health Care back to company

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Cerberus Capital Management has agreed to sell control of community hospital group Steward Health Care back to the company, as first reported by the New York Times and confirmed by Axios.

Why it matters: This would make Steward one of the country's largest physician-owned and operated companies. It also marks the end of a 10-year ownership period for Cerberus, which was most recently marked by threats to shutter a Pennsylvania hospital in March, despite the pandemic, if the facility didn't receive state bailout funds.

Exclusive: Washington Post makes major move into local news

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The Washington Post has signed all 30 of McClatchy's local news outlets to its Zeus Performance product, a software that gives sites better speed, ad view-ability and performance, executives tell Axios.

Why it matters: By adding more local news outlets, The Post can start to build a local news ecosystem within its tech stack.

Biden: George Floyd's last words are "a wake-up call for our nation"

Former Vice President Joe Biden meets with clergy members and community activists during a visit to Bethel AME Church in Wilmington, Del. on June 1, 2020. Photo: JIM WATSON/AFP via Getty Images

Joe Biden will call George Floyd’s dying words “a wake-up call for our nation,” and criticize President Trump’s decision to unleash tear gas on peaceful protesters outside the White House, in a civil rights speech from Philadelphia on Tuesday.

Why it matters: Biden in the address will seek to draw a sharp contrast between himself and Trump, whose first remarks addressing nationwide unrest Monday highlighted law and order, extreme demonstrations of militarized “strength” and other blustery threats.