Sara Fischer Sep 8
Snapchat adds college newspapers to Discover
Snapchat is expanding "Publisher Stories" on its Discover news feature to include channels from college and university newspapers.
- Starting tomorrow, The Daily Californian (UC Berkeley), The Battalion (Texas A&M), The Daily Orange (Syracuse) and The Badger Herald (UW Madison) will begin publishing weekly Stories, similar to the way traditional media companies do on Snapchat Discover.
- Snapchat says it's working with the editorial teams of dozens of more colleges and newspapers to launch Stories in the coming weeks.
- Why it matters: This is the first time Snapchat is adding hyper-local stories to its news platform, which means that the company could have plans to expand into local news markets. It will also help drive engagement to Snapchat's core audience of millennials and Gen Z.