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Illustration: Sarah Grillo/Axios

As of Monday evening, 407,024 people have registered to vote on Snapchat, according to data reported within the app.

The big picture: With seven weeks still to go until the election, Snapchat has already registered nearly as many voters as it did in 2018.

  • The company said that in 2018, more than half of the users that registered to vote via Snapchat actually went out and cast ballots.
  • The vast majority of Snapchat's user base is under 30 years old.

Details: A Snapchat spokesperson confirmed that the number, made visible within the app's "Register to Vote" portal, represents the total tally of users that have registered to vote on the app.

  • The company just launched its Voter Registration "Mini" last week, a new feature that allows users to register to vote directly in Snapchat.
  • It has also begun pushing users to register from within its news shows, like its political show "Good Luck America" and its daily news show with NowThis News.
  • The number could grow much higher. The spokesperson notes the company has yet to debut most of its bigger voter promotions on and off the app.

On Tuesday, President Obama will be featured in a new Snapchat PSA that encourages first-time and young voters to register to vote on Snapchat.

  • The PSA is part of a larger, nonpartisan public awareness effort Snapchat will launch in the coming weeks to get users to register to vote.
  • In the coming weeks, former Ohio governor and Republican presidential nominee John Kasich will also appear in a PSA, as well as a broad array of high profile celebrities, athletes, musicians and influencers, including Arnold Schwarzenegger, Snoop Dogg, Catherine McBroom, and Quincy Brown.

What's next: National Voter Registration Day is September 22.

Go deeper:

Go deeper

TikTok beefs up parental controls

Photo illustration: Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images.

TikTok is expanding the ways parents can control how their children use the video-sharing app, according to a company blog post Tuesday.

The big picture: TikTok has sought to position itself as a fun and safe portal in the face of political headwinds over its Chinese ownership and as it watches more established peers wrestle with thorny content moderation challenges.

2 hours ago - World

Hong Kong pro-democracy media tycoon Jimmy Lai detained on fraud charge

An activist holds a placard highlighting China's Tiananmen Square massacre as pro-democracy media tycoon Jimmy Lai arrives at West Kowloon Magistrates' Court in Hong Kong in November. Photo: Isaac Wong/SOPA Images/LightRocket via Getty Images

Hong Kong media tycoon Jimmy Lai is being detained until an April court hearing after the pro-democracy supporter was charged Thursday with fraud, per his Apple Daily news outlet.

Why it matters: The 72-year-old's arrest and denial of bail is another blow for the pro-democracy movement in the former British colony amid concerns about a fresh crackdown on activists.

5 hours ago - Politics & Policy

Inhofe loudly sets Trump straight on defense bill

Sen. Jim Inhofe speaks with reporters in the Capitol last month. Photo: Samuel Corum/Getty Images

Senator Jim Inhofe told President Trump today he'll likely fail to get two big wishes in pending defense spending legislation, bellowing into his cellphone: "This is the only chance to get our bill passed," a source who overheard part of their conversation tells Axios.

Why it matters: Republicans are ready to test whether Trump's threats of vetoing the bill, which has passed every year for more than half a century, are empty.