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Snap-owned measurement company launches free store visit metrics

Photo: Jaap Arriens / NurPhoto via Getty Images

Placed, the Seattle-based measurement company acquired by Snap last year, rolled out a free service Thursday that will provide metrics around store visits for 2,000 businesses.

Why it matters: Foot traffic is a crucial metric for marketers looking to measure how advertising directly impacts sales, but access to this type of technology can be expensive. Providing it for free mirrors Snap's commitment to working with advertisers that are actively looking to sell things, not just enhance their brands.