Carrier partnerships could help Snap boost user growth
The Snapchat app is seen on an iPhone on 10 May, 2017. Photo: Jaap Arriens / NurPhoto via Getty Images
Snapchat's parent company could make its app cheaper to use and may boost user growth in certain markets through mobile carrier partnerships, CEO Evan Spiegel said on Thursday at Goldman Sachs' tech conference in San Francisco.
The intrigue: Until recently, the ephemeral messaging app company focused on users in North America and Europe, but it'll now have to shift its efforts to other regions. In some of these markets, mobile data is still expensive, which is an obstacle to acquiring users and increasing their use of the app.