Win the war for attention. The founders of two hot media startups — Axios and Politico — share their transformative methods for punching through the noise to get people to pay attention to what matters most to you.
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Smart Brevity is a communication formula we’ve been testing and perfecting for years.
It’s built by journalists — to prioritize essential news, explain its impact on readers, and deliver both in a concise and visual format.
What we learned: Smart Brevity doesn’t just work for busy news readers. Over 200+ organizations are now using the same communication formula to boost engagement with staff and stakeholder communications.
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