Axios Book

Coming soon:
Smart Brevity

Win the war for attention. The founders of two hot media startups — Axios and Politico — share their transformative methods for punching through the noise to get people to pay attention to what matters most to you.
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Available for pre-order now and on sale this fall.

About Smart Brevity

Smart Brevity is a communication formula we’ve been testing and perfecting for years.
It’s built by journalists — to prioritize essential news, explain its impact on readers, and deliver both in a concise and visual format.

What we learned: Smart Brevity doesn’t just work for busy news readers. Over 200+ organizations are now using the same communication formula to boost engagement with staff and stakeholder communications.

More about Smart Brevity:

Learn more about Smart Brevity

• Learn the Smart Brevity fundamentals

• Axios CEO Jim VandeHei: "Radically rethink how you communicate"

• Smart, brief writing will transform your internal comms