Instagram.com

Instagram will now allow users to combine up to 10 photos and videos in one post and swipe through to see them all. Industry experts have anticipated the move for some time, especially after a blogger discovered a beta version of the feature on Android, but until now, only advertisers were allowed to use this format.

Why it matters: A study by data analytics firm Parse.ly shows that swipe-initiated slideshows can be very effective in increasing user engagement, an important metric for Instagram's advertisers. Parse.ly tells Axios that this Vogue Magazine slideshow of celebrities' outfits at the Met Gala last year was one of the most trafficked pieces of content on the internet in 2016.

Snapchat slow-down:

This is just the latest of steps Instagram has taken to slow Snapchat's growth ahead of its IPO. Today's announcement — the additional of a carousel feature to view photos and videos chronologically — mimics Snapchat's swipe format. Last year, Instagram launched a stories feature that mimics Snapchat's. They've also

copied

many of Snapchat's advertising features to win over ad dollars.

Go deeper

1 hour ago - World

China-Iran deal envisions massive investments from Beijing

Illustration: Aïda Amer/Axios

China and Iran have negotiated a deal that would see massive investments flow into Iran, oil flow out, and collaboration increase on defense and intelligence.

Why it matters: If the proposals become reality, Chinese cash, telecom infrastructure, railways and ports could offer new life to Iran’s sanctions-choked economy — or, critics fear, leave it inescapably beholden to Beijing.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 7 p.m. ET: 13,048,249 — Total deaths: 571,685 — Total recoveries — 7,215,865Map.
  2. U.S.: Total confirmed cases as of 7 p.m. ET: 3,353,348— Total deaths: 135,524 — Total recoveries: 1,031,856 — Total tested: 40,282,176Map.
  3. World: WHO head: There will be no return to the "old normal" for foreseeable future — Hong Kong Disneyland closing due to surge.
  4. States: Houston mayor calls for two-week shutdownCalifornia orders sweeping rollback of open businesses — Cuomo says New York will use formula to determine if reopening schools is safe.
  5. Education: Los Angeles schools' move to online learning could be a nationwide tipping point.

House Judiciary Committee releases transcript of Geoffrey Berman testimony

Geoffrey Berman. Photo: Alex Wong/Getty Images

The House Judiciary Committee on Monday released the transcript of its closed-door interview with Geoffrey Berman, the former top federal prosecutor in Manhattan who was forced out by Attorney General Bill Barr last month.

Why it matters: House Democrats have seized on Berman's testimony, in which he claimed the attorney general sought to "entice" him into resigning so that he could be replaced by SEC chairman Jay Clayton, to bolster allegations that the Justice Department has been politicized under Barr.