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Fox is bringing six-second ads to NFL games this fall, the NY Times reports. The network will offer the short spots alongside more traditional 15 and 30-second spots.

They first tested six-second ad breaks during the Teen Choice Awards earlier this month, and reportedly charged $75,000 per six-second ad. Sources tell NYT that these ads could cost up to $200,000 each and will be introduced in coverage of other sports, like baseball, beginning this September. As the NYT points out, 15-second ads have been gaining more traction in recent years.

Why it matters: Fox is the first network to push the shorter ad format to TV, in an effort to lure back audiences that had become accustomed to the shorter ad breaks on social media. Earlier this year, YouTube announced 6-second ad breaks for its platform, which is beginning to feature more TV-like content.

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Updated 39 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Politics: Senate Democrats block vote on McConnell's targeted COVID relief bill McConnell urges White House not to strike stimulus deal before election.
  2. Economy: Why the stimulus delay isn't a crisis (yet).
  3. Health: Studies show drop in COVID death rate — The next wave is gaining steam — The overwhelming aftershocks of the pandemic.
  4. Education: Schools haven't become hotspots — San Francisco public schools likely won't reopen before the end of the year.

Senate Democrats block vote on McConnell's targeted COVID relief bill

Photo: Stefani Reynolds/Getty Images

Senate Democrats on Wednesday blocked a vote on Republicans' $500 billion targeted COVID-19 relief bill, a far less comprehensive package than the $1.8 trillion+ deal currently being negotiated between the Trump administration and House Democrats.

Why it matters: There's little appetite in the Senate for a stimulus bill with a price tag as large as what President Trump and House Speaker Nancy Pelosi have been calling for. Senate Majority Leader Mitch McConnell's (R-Ky.) "skinny" proposal was mostly seen as a political maneuver, as it had little chance of making it out of the Senate.

The hazy line between politics and influence campaigns

Illustration: Aïda Amer/Axios

The recent firestorm over the New York Post’s publication of stories relying on data from a hard drive allegedly belonging to Hunter Biden shows the increasingly hazy line between domestic political “dirty tricks” and a foreign-sponsored disinformation operation.

Why it matters: This haziness could give determined actors cover to conduct influence operations aimed at undermining U.S. democracy through channels that just look like old-fashioned hard-nosed politics.