Jim Mone / AP

Fox is bringing six-second ads to NFL games this fall, the NY Times reports. The network will offer the short spots alongside more traditional 15 and 30-second spots.

They first tested six-second ad breaks during the Teen Choice Awards earlier this month, and reportedly charged $75,000 per six-second ad. Sources tell NYT that these ads could cost up to $200,000 each and will be introduced in coverage of other sports, like baseball, beginning this September. As the NYT points out, 15-second ads have been gaining more traction in recent years.

Why it matters: Fox is the first network to push the shorter ad format to TV, in an effort to lure back audiences that had become accustomed to the shorter ad breaks on social media. Earlier this year, YouTube announced 6-second ad breaks for its platform, which is beginning to feature more TV-like content.

Go deeper

Trump says he'll accept nomination at White House or Gettysburg

Trump at the 2016 Republican National Convention. Photo: Bill Clark/CQ Roll Call via Getty Images

President Trump tweeted Monday that he'll deliver his speech accepting the Republican nomination for president at either the Gettysburg battlefield in Pennsylvania or at the White House.

The state of play: Republican National Convention planners are looking for a new venue for the president to deliver his acceptance speech after convention events were canceled in Jacksonville, Fla., due to coronavirus concerns.

2 hours ago - World

Lebanon's prime minister resigns in wake of deadly explosion

Protests in Beirut. Photo: Maxim Grigoryev/TASS via Getty

Lebanon's prime minister and cabinet have resigned amid massive protests in the aftermath of a deadly explosion in Beirut that killed more than 160 people, injured 6,000 and left roughly 250,000 homeless.

Why it matters: Protesters blame the incompetence of the ruling elite — widely viewed as corrupt — for the disaster. The unstable and deeply distrusted government will remain in place in a caretaker capacity until a new prime minister is selected.

Updated 3 hours ago - World

Protests erupt in Belarus after "Europe's last dictator" claims election win

Protesters and riot police clash in Minsk, Belarus, on Sunday during a demonstration against President Alexander Lukashenko's claim of a landslide victory. Photo: Misha Friedman/Getty Images)

Riot police clashed with protesters in Belarus overnight after a government exit poll predicted Sunday President Aleksander Lukashenko, an authoritarian who has ruled the Eastern European country since 1994, had overwhelmingly defeated a pro-democracy opposition candidate.

Why it matters: It's a precarious moment for the former Soviet republic, where decades of repression and a complete disregard for the coronavirus pandemic threaten to topple "Europe's last dictator." Rights groups said at least one protester was killed and dozens more wounded in a "police crackdown," per AP.