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Silicon Valley firms pay models to mingle at their holiday parties

Christmas ornaments
Ornaments hang on a Christmas tree on display in New York. Photo: Swayne B. Hall / AP

At holiday parties in Silicon Valley this year, there'll be a surprising influx of attractive women — and a few pretty men — mingling with the engineers. They're being paid to.

"Ambiance and atmosphere models," contractually obligated to pretend they're party guests, are in record demand from local agencies, Bloomberg's Sarah Frier reports.