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Backlash builds against Big Tech for targeting kids

Photo: Markus Daniel / Contributor - Getty Images

Former Google and Facebook employees and investors are launching a “Truth About Tech” campaign to put pressure on tech giants to make their products less intrusive and addictive, particularly for children. The education part of the effort is aimed at students, parents and teachers. 

Why it matters: Pressure has been building for Silicon Valley companies to be more transparent about what they know about how their products affect consumers' health. The effort is especially timely, given recent criticisms against tech companies for targeting children with their flagship products.