Image: Maskot via Getty Images

One big takeaway from NewFront presentations this year is that publishers are getting behind the "shoppable ads" trend that many tech platforms have been focusing on for the past two years.

What's new: NBCUniversal became the first national broadcaster to roll out "shoppable" TV ads on Monday, per AdWeek.

  • The ad unit, called ShoppableTV, is triggered when viewers point mobile cameras toward QR codes that appear onscreen during NBC programming and commercials.

What else: Walmart's video platform Vudu is testing a new "shoppable in-stream ads" format, per Variety.

  • The format is designed to encourage users to click on a spot to receive product information via email or “add to cart” prompt to allow users to add an item featured in an ad to their cart on walmart.com.

Go deeper: E-commerce is upending Madison Avenue, led by Amazon

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As boycott grows, Facebook juggles rights groups and advertisers

Illustration: Aïda Amer/Axios

As an advertiser boycott of Facebook over its tolerance of hate speech continues to snowball, the company has begun making small, incremental changes to mollify activists while it tries to buy time to evolve its content policies.

Driving the news: Sources tell Axios that the product and policy changes sought by the #StopHateForProfit campaign were long under discussion both inside Facebook and with some external groups. Meanwhile, CEO Mark Zuckerberg has reportedly told employees that the boycotting advertisers will be back before long.

Replacing the nursing home

Illustration: Sarah Grillo/Axios

Nursing homes have been the epicenter of the coronavirus outbreak, prompting more urgent discussions about alternative housing situations for elderly Americans.

Why it matters: Deaths in nursing homes and residential care facilities account for 45% of COVID-19 related deaths, per the Foundation for Research on Equal Opportunity — but there are few other viable housing options for seniors.

3 hours ago - Health

How Joe Biden would tackle the coronavirus

Illustration: Aïda Amer/Axios

If Joe Biden wins in November, his coronavirus response would feature a no-expenses-spared federal approach to mitigating the virus and a beefed-up safety net for those suffering its economic consequences.

Why it matters: It’s nearly inevitable that the U.S. will still be dealing with the pandemic come January 2021, meaning voters in America will choose between two very different options for dealing with it.