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Image: Maskot via Getty Images

One big takeaway from NewFront presentations this year is that publishers are getting behind the "shoppable ads" trend that many tech platforms have been focusing on for the past two years.

What's new: NBCUniversal became the first national broadcaster to roll out "shoppable" TV ads on Monday, per AdWeek.

  • The ad unit, called ShoppableTV, is triggered when viewers point mobile cameras toward QR codes that appear onscreen during NBC programming and commercials.

What else: Walmart's video platform Vudu is testing a new "shoppable in-stream ads" format, per Variety.

  • The format is designed to encourage users to click on a spot to receive product information via email or “add to cart” prompt to allow users to add an item featured in an ad to their cart on walmart.com.

Go deeper: E-commerce is upending Madison Avenue, led by Amazon

Go deeper

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Health: New coronavirus cases down, but more bad news ahead — Fighting COVID-19's effects on gender equality.
  2. Politics: Biden unveils "wartime" COVID strategyBiden's COVID-19 bubble.
  3. Vaccine: NYC postpones vaccine appointments following shipment delays — Private companies step in to fill vaccine logistics vacuum.
  4. World: Biden will order U.S. to rejoin World Health OrganizationBiden to bring U.S. into global COVAX initiative for equitable vaccine access.
Updated 1 hour ago - Politics & Policy

Congress grants waiver for retired Gen. Lloyd Austin to lead Pentagon

Defense Secretary nominee Lloyd Austin. Photo: Chip Somodevilla/Getty Images

Both chambers of Congress on Thursday voted to grant retired Gen. Lloyd Austin a waiver to lead the Pentagon, clearing the path to confirmation for President Biden's nominee for defense secretary.

Why it matters: Austin's nomination received pushback from some lawmakers, including Democrats, who cited a law that requires officers be out of the military for at least seven years before taking the job — a statute intended to reinforce the tradition of civilian control of the Pentagon.

McConnell proposes February impeachment trial

Sen. Mitch McConnell Photo: Kevin Dietsch-Pool/Getty Images

Senate Minority Leader Mitch McConnell (R-Ky.) is proposing that the impeachment trial of former President Trump begin in mid-February to allow for due process.

Why it matters: The impeachment trial is likely to grind other Senate business to a halt, including the confirmation process for President Biden's Cabinet nominees.