Image: Maskot via Getty Images

One big takeaway from NewFront presentations this year is that publishers are getting behind the "shoppable ads" trend that many tech platforms have been focusing on for the past two years.

What's new: NBCUniversal became the first national broadcaster to roll out "shoppable" TV ads on Monday, per AdWeek.

  • The ad unit, called ShoppableTV, is triggered when viewers point mobile cameras toward QR codes that appear onscreen during NBC programming and commercials.

What else: Walmart's video platform Vudu is testing a new "shoppable in-stream ads" format, per Variety.

  • The format is designed to encourage users to click on a spot to receive product information via email or “add to cart” prompt to allow users to add an item featured in an ad to their cart on walmart.com.

Go deeper: E-commerce is upending Madison Avenue, led by Amazon

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Updated 10 mins ago - Politics & Policy

Former Trump campaign manager Brad Parscale hospitalized

Brad Parscale, the former campaign manager for President Trump's re-election campaign, at Drake University in January in Des Moines, Iowa. Photo: Tom Brenner/Getty Images

Police attended a home owned by former Trump campaign manager Brad Parscale in Fort Lauderdale Sunday after his wife called to say he "had guns and was threatening to harm himself," officers confirmed to the Sun Sentinel.

Details: Fort Lauderdale Police Sgt. DeAnna Greenlaw told Axios officers responded to a report of "an armed male attempting suicide" just before 4 p.m. local time.

Updated 1 hour ago - Science

California wine country wildfire prompts evacuations

The scene of the Glass Fire in St. Helena, in Napa County, California, on Sunday. Photo: Josh Edelson/AFP via Getty Images

Firefighters in the western U.S. were facing "critical fire weather conditions," as a rapidly spreading new wildfire in Northern California prompted fresh evacuations Sunday.

Why it matters: Wildfires have burned a record 3.6 million acres in California this year, killing 26 people and razing over 7,600 structures, per Cal Fire. Utility provider Pacific Gas & Electric cut power to 11,000 customers early Sunday and planned outages for 54,000 others later in the day because of fire risks.

Dan Primack, author of Pro Rata
2 hours ago - Politics & Policy

Judge temporarily blocks Trump's TikTok ban

Illustration: Sarah Grillo/Axios

A federal court judge on Sunday granted TikTok's request for a temporary restraining order against a ban by the Trump administration.

Why it matters: Americans will be able to continue downloading one of the country's most popular social media and entertainment apps — at least for now.