Dec 11, 2017

Selling Donald Trump

Trump on the campaign trail in Iowa. Photo: Jae C. Hong / AP

Anyone who sells — an idea, a candidate or a product — will be interested in debating this passage from "Let Trump Be Trump," the new book by campaign insiders Corey Lewandowski and David Bossie:

Early on in his time with us on the campaign, [digital director] Brad Parscale went to Mr. Trump and Jared [Kushner] and made this analogy: Imagine, he said, two television screens. The one on the left is a commercial for a new personal music device. The device is open so you can see its inner workings. It is a marvel of engineering. You can also see how sleek it looks on the outside, and the gold plating where you plug in the headphones.

The scene on the right has only a silhouette of a woman with long, curly hair dancing while listening to the device. The tagline is, "iPod, this is how it's going to make you feel."

Brad was new to politics. ... But he had been in the Web design business for many years, and he knew what sold and what didn't.

"The people want to know how it makes them feel," he said. "They want to buy the dance."

If Donald Trump was Twitter, then Hillary Clinton was LinkedIn. Her online presence was filled with long descriptions of stances and policies. ... She was the television screen on the left. But people ... didn't want a scripted intellectual connection. They wanted a visceral one. ... Trump ... made them dance.

Go deeper

Fed temporarily lifts Wells Fargo's growth restrictions

Photo: Streeter Lecka/Getty Images

The Federal Reserve said Wednesday it will temporarily lift Wells Fargo’s growth restrictions, which were put in place following the bank’s customer abuse scandals.

Why it matters: The Fed’s only reason for lifting the cap is so Wells Fargo can dole out more loans to struggling small businesses as part of the government’s coronavirus aid package. Earlier this week, the bank said it could only lend a total of $10 billion, thanks to Fed restrictions that it can’t grow its assets beyond $1.95 trillion.

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 12 p.m. ET: 1,450,343 — Total deaths: 83,568 — Total recoveries: 308,617Map.
  2. U.S.: Total confirmed cases as of 12 p.m. ET: 399,979 — Total deaths: 12,912 — Total recoveries: 22,539Map.
  3. Business updates: Roughly one-third of U.S. apartment renters didn't make April payments.
  4. Federal government latest: The U.S. has begun to see "glimmers of hope" despite its highest recorded number of deaths in 24 hours, Anthony Fauci said.
  5. Public health latest: Surgeon General Jerome Adams highlighted the disproportionate impact the illness is having on African-American communities.
  6. World latest: Indians look to Taiwan amid China's coronavirus missteps
  7. 🚌 Public transit: Systems across the country are experiencing ridership collapse, squeezed funding streams and slow recovery from the pandemic.
  8. What should I do? Pets, moving and personal healthAnswers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk.
  9. Other resources: CDC on how to avoid the virus, what to do if you get it.

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Bernie Sanders suspends presidential campaign

Photo: ANDEL NGAN/AFP via Getty Images

Sen. Bernie Sanders announced Wednesday that he is suspending his presidential campaign.

The big picture: It's an end to the campaign of the leading progressive in the race — and the candidate who seemed to be the clear front-runner for the Democratic nomination just a few months ago. It also makes Biden the presumptive Democratic nominee four months before the party's convention in Milwaukee.