Trump on the campaign trail in Iowa. Photo: Jae C. Hong / AP

Anyone who sells — an idea, a candidate or a product — will be interested in debating this passage from "Let Trump Be Trump," the new book by campaign insiders Corey Lewandowski and David Bossie:

Early on in his time with us on the campaign, [digital director] Brad Parscale went to Mr. Trump and Jared [Kushner] and made this analogy: Imagine, he said, two television screens. The one on the left is a commercial for a new personal music device. The device is open so you can see its inner workings. It is a marvel of engineering. You can also see how sleek it looks on the outside, and the gold plating where you plug in the headphones.

The scene on the right has only a silhouette of a woman with long, curly hair dancing while listening to the device. The tagline is, "iPod, this is how it's going to make you feel."

Brad was new to politics. ... But he had been in the Web design business for many years, and he knew what sold and what didn't.

"The people want to know how it makes them feel," he said. "They want to buy the dance."

If Donald Trump was Twitter, then Hillary Clinton was LinkedIn. Her online presence was filled with long descriptions of stances and policies. ... She was the television screen on the left. But people ... didn't want a scripted intellectual connection. They wanted a visceral one. ... Trump ... made them dance.

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Florida reports another daily record for coronavirus deaths

Nurse practitioner Barbara Corral and a research assistant conduct a COVID-19 vaccination study on August 7 in Hollywood, Florida. Photo: Joe Raedle/Getty Images

Florida's health department on Tuesday reported 276 new coronavirus deaths, surpassing the state's record from July 31.

The big picture: The state also recorded over 5,800 new cases — on the low side for a state that is one of the domestic epicenters for the virus.

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Global: Total confirmed cases as of 12:30 p.m. ET: 20,130,206 — Total deaths: 737,394 — Total recoveries: 12,382,856Map.
  2. U.S.: Total confirmed cases as of 12:30 p.m. ET: 5,100,636 — Total deaths: 163,681 — Total recoveries: 1,670,755 — Total tests: 62,513,174Map.
  3. States: Florida reports another daily record for deaths State testing plans fall short of demand.
  4. Axios-Ipsos poll: 1 in 2 has a personal connection to COVID-19.
  5. Business: Moderna reveals it may not hold patent rights for vaccine.
  6. World: New Zealand reports first local cases for 102 days — Why you should be skeptical of Russia's vaccine claims.

Exclusive: Facebook cracks down on political content disguised as local news

Illustration: Eniola Odetunde/Axios

Facebook is rolling out a new policy that will prevent U.S. news publishers with "direct, meaningful ties" to political groups from claiming the news exemption within its political ads authorization process, executives tell Axios.

Why it matters: Since the 2016 election, reporters and researchers have uncovered over 1,200 instances in which political groups use websites disguised as local news outlets to push their point of view to Americans.