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Sears makes the jump: Will sell Kenmore appliances on Amazon

AP

"Sears Links With Amazon, Jolting Appliance Industry" — Wall Street Journal front-pager by Suzanne Kapner and Laura Stevens: "Sears... said... it will start selling its Kenmore appliances on Amazon, loosening its grip on one of its historic product lines and becoming the latest big American brand to capitulate to the online-retail giant."

Why it matters: "Amazon's rapid growth has displaced traditional stores and left even powerful brands unable to ignore it. Nike Inc., one of the biggest holdouts, recently decided to start selling directly to Amazon."

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