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Illustration: Aïda Amer/Axios

Facebook has agreed to buy Giphy, the popular platform of sharable animated images, Axios has learned from multiple sources. The total deal value is around $400 million.

Background: A source close to the situation says that the two companies first began talking prior to the pandemic, although that was more about a partnership than an acquisition.

  • Giphy is expected to retain its own branding, with its primary integration to come via Facebook's Instagram platform.
  • New York-based Giphy had raised around $150 million in VC funding since its 2013 inception, from firms like Betaworks (which incubated the company), Lerer Hippeau, IVP, DFJ Growth, GGV Capital, and Lightspeed Venture Partners. Its most recent private valuation was around $600 million.
  • Yes, but: Facebook is facing enormous blowback over its previous acquisitions, which means that this deal, however small by comparison, is likely to face a lot of antitrust scrutiny by regulators. The tech giant is currently under investigation by federal and state lawmakers for antitrust.

The bottom line: Giphy is a massive video library, with hundreds of millions of daily users that share billions of GIFs, that generates revenue via branded content. Adding Facebook's ad sales and marketing firepower could be what transforms it from a popular service into a highly profitable one.

Update: Facebook just made it official on its company blog.

Source: Giphy

Go deeper

Zuckerberg testified before FTC during antitrust probe into Facebook

Photo: Tobias Hase/Picture Alliance via Getty Images

Facebook CEO Mark Zuckerberg testified during a Federal Trade Commission hearing this week as part of the agency's antitrust investigation into the social media company, Politico reports.

Why it matters via Axios' Ashley Gold: The FTC deposing Zuckerberg is not a surprising move in an antitrust case that may result in a lawsuit. It also gives the agency some cover after being criticized for not having Zuckerberg testify in the Cambridge Analytica data scandal case.

Tech dominates highest paying pandemic internships list

Illustration: Annelise Capossela/Axios

In the past year as the pandemic raged on, some of the world's most valuable companies continued to grow and compensate their workers well above national medians – interns included.

Driving the news: Workplace review platform Glassdoor published its 2021 report today on the 25 highest paying U.S. internships.

Biden on Afghanistan: "It is time to end America’s longest war"

Photo: Demetrius Freeman/The Washington Post via Getty Images

President Biden will say in a speech Wednesday that it's "time to end America’s longest war," as he sets out plans to withdraw all U.S. forces from Afghanistan by Sept. 11, according to prepared remarks.

Driving the news: "I am now the fourth American president to preside over an American troop presence in Afghanistan. Two Republicans. Two Democrats. I will not pass this responsibility to a fifth," Biden will say. "It is time for American troops to come home."