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Rural Americans are more worried about culture than economy

Ed Andrieski / AP

A new WashPost/Kaiser Family Foundation poll revealed a telling truth about Americans: those living in rural areas are concerned about the economy, but they're more worried about the country's shifting culture and demographics.

Shot: "Rural residents are nearly three times as likely (42 percent) as people in cities (16 percent) to say that immigrants are a burden on the country," WashPost notes.

Chaser: "Rural voters who lament their community's job prospects report supporting Trump by 14 percentage points more than Clinton, but Trump's support was about twice that margin — 30 points — among voters who say their community's job opportunities are excellent or good."

Why it matters: Many have thought that economic concerns among rural Americans with fewer job opportunities drove them to elect Trump. This poll challenges that, highlighting their deeper concerns are about accepting diversity, particularly immigrants, and feeling like the federal government favors urban Americans.