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The proposed border-adjusted tax, which House Republicans are hoping to institute as a way to both increase revenue for tax reform and to support domestic manufacturing, is hated by the retail industry because it raises taxes on imports. And the problem with taking on retailers is that they're pretty good at marketing.

This commercial, launched by the National Retail Federation, underscores the difficulty proponents of supporting domestic production have always had: Consumers everywhere like low prices, while the benefits of supporting domestic manufacturing are concentrated in one industry.

The president is watching: The commercial debuted during Fox and Friends this morning, which featured an interview with President Trump. You can bet that the West Wing saw the commercial, and the political headaches it foreshadows.

Go deeper

51 mins ago - Health

Beware a Thanksgiving mirage

Illustration: Sarah Grillo/Axios

Don't be surprised if COVID metrics plunge over the next few days, only to spike next week.

Why it matters: The COVID Tracking Project warns of a "double-weekend pattern" on Thanksgiving — where the usual weekend backlog of data is tacked on to a holiday.

Trump pardons Michael Flynn

President Trump with Michael Flynn in 2016. Photo: David Hume Kennerly/Getty Images

President Trump on Wednesday pardoned his former national security adviser Michael Flynn, who pleaded guilty in the Mueller investigation to lying to FBI agents about his conversations with a former Russian ambassador.

Why it matters: It is the first of multiple pardons expected in the coming weeks, as Axios scooped Tuesday night.