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Illustration: Axios Visuals

Snapchat is developing a new feature called "Stories Everywhere," that will push its user-generated "Stories" (strings of photos and videos) outside of the app, Cheddar's Alex Heath scoops.

Why it matters: Snapchat is hoping that expanding access to its content will increase its user base and maybe its bottom line. The company could make money from licensing its content off-platform down the line, Heath reports. Snap's revenues have been a disappointment to Wall Street since going public with high expectations in March.

Our thought bubble: Unlike other tech rivals, Snapchat uses editorial judgement to verify the content created on its platform. Because it's proprietary and vetted, Snapchat is better positioned to monetize that content off of its app. Other user-generated content apps, like Facebook and Twitter, make posts embeddable off-platform, but there is little authority in what gets published, decreasing the value.

Other highlights from Cheddar's story:

  • Snap Inc. has hired Rahul Chopra, the former Senior Vice President and Global Head of Video at News Corp and Storyful CEO, to spearhead the project. It's also restructured and expanded its content division.
  • Chopra will be responsible for finding a way to make Snapchat's content easier to share on other platforms, whether via a web player or another mechanism.
  • Snap has also contemplated allowing other apps to access its feeds of user-generated videos, Cheddar reports.

Go deeper

Tony Hsieh, longtime Zappos CEO, dies at 46

Tony Hsieh. Photo: FilmMagic/FilmMagic

Tony Hsieh, the longtime ex-chief executive of Zappos, died on Friday after being injured in a house fire, his lawyer told the Las Vegas Review-Journal. He was 46.

The big picture: Hsieh was known for his unique approach to management, and following the 2008 recession his ongoing investment and efforts to revitalize the downtown Las Vegas area.

Dan Primack, author of Pro Rata
5 hours ago - Economy & Business

The unicorn stampede is coming

Illustration: Annelise Capossela/Axios

Airbnb and DoorDash plan to go public in the next few weeks, capping off a very busy year for IPOs.

What's next: You ain't seen nothing yet.

19 hours ago - World

Maximum pressure campaign escalates with Fakhrizadeh killing

Photo: Fars News Agency via AP

The assassination of Mohsen Fakhrizadeh, the architect of Iran’s military nuclear program, is a new height in the maximum pressure campaign led by the Trump administration and the Netanyahu government against Iran.

Why it matters: It exceeds the capture of the Iranian nuclear archives by the Mossad, and the sabotage in the advanced centrifuge facility in Natanz.