Report: Chicago startup valued at $5.5B misled clients on ads
A Chicago-based startup valued at $5.5 billion misled advertisers with manipulated information about effectives and targeting of ads, the WSJ reports on A1. The company, Outcome Health, installs screens in doctors' offices and charges pharmaceutical companies to run ads on them. It boasts $500 million in backing from heavyweight investors including Goldman Sachs, Google's parent, Alphabet, Pritzker Group Venture Capital, and a few others.
The result: The altered reports and data could have increased business for Outcome, which doesn't publicly disclose results but estimated sales for 2016 at around $130 million.