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Report: Amazon in talks with companies to sell products on Alexa

Michel Spingler / AP

Amazon is in touch with companies like Procter & Gamble, Clorox and others to sell their products through its assistant technology called Alexa, according to a new report from CNBC. Early discussions are debating functionality similar to Google's digital search advertising product, where marketers could pay to have their products elevated in search rankings.

An Alexa spokesperson however says, "There are no plans to add advertising to Alexa."

Why it matters: The move comes amid a major advertising push by the tech giant to compete with the likes of Google and Facebook for a piece of the $83 billion U.S. digital ad market, and Amazon is well-positioned in the voice sector to experience rapid growth.