Jan 5, 2018

Report: Amazon in talks for Premier League soccer streaming

Photo: Michel Spingler / AP

Amazon is consulting industry experts about procuring rights to England's top live sport: soccer. The Seattle-based tech giant has its eyes Premier League rights for the three years between 2019-2022, according to The Daily Telegraph. Amazon would position itself against two of England's top live sports channels, Sky TV and BT, in a bid for the rights.

Why it matters: It's a sign that Amazon is interested in continuing to build a portfolio of worldwide sports rights to increase its Prime membership and user engagement with its services. As it build its advertising business, user adoption and time spent with its content will become crucial in ensuring it can produce enough ad inventory to sell sponsorships and ad placements.

Amazon has been bidding for live sports rights domestically for some time. Most notably, it won the Thursday Night Football contract from the NFL for $50 million during the 2017 season. In November it secured exclusive UK rights to cover the final grand slam of the U.S. open for the next five years.

Tech giants have increasingly been bidding for national and international sports streaming rights, as a way to capture attention from audiences worldwide and sell ads against those eyeballs. Facebook secured the streaming rights for MLS and MLB games. Twitter has struck partnerships with the NBA and NFL for highlight shows. Snapchat has secured dozens of rights to footage for sports across the globe, including the Dubai World Cup and Australian Open.

Go deeper

Trump calls to fill up more places with oil

President Trump is calling on the Energy Department to find more places to store oil, in the wake of rock-bottom prices and an ensuing economic collapse of the sector itself.

Driving the news: Trump’s comments came Friday during a televised portion of a meeting he hosted with industry CEOs to discuss ways to help the sector. It’s reeling from a historic drop-off in demand with the world shutting down to slow the spread of the coronavirus.

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 4:30 p.m. ET: 1,083,084 — Total deaths: 58,243 — Total recoveries: 225,422Map.
  2. U.S.: Total confirmed cases as of 4:30 p.m. ET: 266,671 — Total deaths: 6,921 — Total recoveries: 9,445Map.
  3. 2020 latest: Wisconsin governor calls for last-minute primary election delay.
  4. Oil latest: The amount of gasoline American drivers are consuming dropped to levels not seen in more than 25 years, government data shows.
  5. Business updates: America's small business bailout is off to a bad start.
  6. U.S.S. Theodore Roosevelt: Senators call for independent investigation into firing of Navy captain.
  7. What should I do? Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk.
  8. Other resources: CDC on how to avoid the virus, what to do if you get it.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

America's small business bailout is off to a bad start

Illustration: Sarah Grillo/Axios

Websites have crashed, phones are jammed and confusion reigns as businesses rushed at today's kickoff to get their chunk of the $350 billion Paycheck Protection Program.

Why it matters: This is a race to save jobs in the present and the future, and to ensure that as many workers as possible keep their benefits and paychecks during the coronavirus lockdown.