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Illustration: Lazaro Gamio/Axios

The world is in a deceptively quiet period in which some companies and countries are aggressively developing and applying early, rudimentary models of artificial intelligence, but the impact is not visible.

Why it matters: The AI revolution will arrive almost imperceptibly, but still faster than prior big technological shifts because of intense global competition and the breadth of its reach, according to a new study by the McKinsey Global Institute.

But by the second half of the next decade, a few players will be conspicuously ahead of rivals, and by 2035, there will be clear winners and losers among countries, companies and individuals.

  • The dividing line will be defined by those who took the coming age seriously and prepared for it and those who were passive.

The report follows up on a May study by McKinsey that described an evolving pecking order of companies that were establishing "an insurmountable advantage" over peers by pushing ahead with AI. It singled out nine "superstar" companies, all in the U.S. and China, that were well ahead of everyone else.

The latest study expands by adding to the list winning countries and individuals. In all, McKinsey analyzed 41 countries, grouping them into four buckets by how well they appeared to be poised for the new age of AI.

The main message: The era's winners will be those who are not fooled by the absence of visible change from AI over the next 5-7 years. By the time the fruits of AI investment become clear — after 2025 — it will be extremely difficult to compete with the leading players, says Jacques Bughin and Jeongmin Seong, two co-authors of the report.

  • China and the U.S. are at the top by themselves.
  • "By 2035, a lot of the game will have played," Seong told Axios.
  • But, but, but, the study said, "The economic impact of AI is not guaranteed by being in a particular group of countries that look promising in terms of readiness — passivity will mean that even if the factors appear to be in place for the rapid adoption of AI, the economic benefits are unlikely to materialize."

The big picture: AI adoption will add $13 trillion a year to global production, the report said, and an average of 1.2% to global GDP growth per year.

  • Among companies, those that embrace AI will see double their cash flow by 2030. Those that don't could lose 20% of their revenue by then.

Go deeper

7 hours ago - World

Maximum pressure campaign escalates with Fakhrizadeh killing

Photo: Fars News Agency via AP

The assassination of Mohsen Fakhrizadeh, the architect of Iran’s military nuclear program, is a new height in the maximum pressure campaign led by the Trump administration and the Netanyahu government against Iran.

Why it matters: It exceeds the capture of the Iranian nuclear archives by the Mossad, and the sabotage in the advanced centrifuge facility in Natanz.

Scoop: Biden weighs retired General Lloyd Austin for Pentagon chief

Lloyd Austin testifying before Congress in 2015. Photo: Chip Somodevilla/Getty Images

Joe Biden is considering retired four-star General Lloyd Austin as his nominee for defense secretary, adding him to a shortlist that includes Jeh Johnson, Tammy Duckworth and Michele Flournoy, two sources with direct knowledge of the decision-making tell Axios.

Why it matters: A nominee for Pentagon chief was noticeably absent when the president-elect rolled out his national security team Tuesday. Flournoy had been widely seen as the likely pick, but Axios is told other factors — race, experience, Biden's comfort level — have come into play.

Updated 9 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: WHO: AstraZeneca vaccine must be evaluated on "more than a press release."
  2. Politics: Supreme Court backs religious groups on New York COVID restrictions.
  3. World: Thailand, Philippines sign deal with AstraZeneca for vaccine.
  4. Economy: Safety nets to disappear in December Black Friday shopping across the U.S., in photosAmazon hires 1,400 workers a day throughout pandemic.
  5. Education: National standardized tests delayed until 2022.