Ad tech vendors are discussing the possibility of using bitcoin technology for digital advertising transactions in OTT (over-the-top) digital streaming services like Netflix and Hulu, a move that would undercut Facebook and Google's digital advertising dominance, according to AdAge.

Blockchain, the technology behind bitcoin, aggregates data collected from people visiting websites. If publishers team up and all put their data in a third Blockchain-backed pool, it would undermine the power of Google and Facebook's mass data pools. Publishers and vendors are targeting the digital OTT TV space, where Google and Facebook are less dominant, before their reach scales there too. Facebook announced last week it's creating a new OTT streaming app, and YouTube is set to unveil its OTT cable bundle package today.

Why it matters: Facebook and Google have an effective "duopoly" over digital ad dollars. The two companies account for more than half of all digital advertising dollars spent and will take 90% of all new ad dollars this year, leaving publishers scrambling to figure out how to monetize their content on those two platforms. Getting into the OTT game before Facebook and Google can monopolize it could ensure that publishers have a viable chance to monetize verified content on a new platform.

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Updated 8 mins ago - World

Scoop: Decisive meeting could lead to Israeli-Sudanese normalization

Lt. Gen. Abdel Fattah al-Burhan, Sudan's head of the Sovereign Council, meets with Bahraini aid officials in Khartoum, Sept. 15. Photo: Mazen Mahdi/AFP via Getty Images

U.S., Emirati and Sudanese officials will hold a decisive meeting in Abu Dhabi on Monday on a possible normalization agreement between Sudan and Israel, Sudanese sources told me.

Why it matters: If the U.S. and the United Arab Emirates accommodate Sudan’s requests for economic aid, an announcement on a normalization agreement with Israel similar to the ones struck with the UAE and Bahrain could be made within days, sources briefed on the process tell me.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 12:45 p.m. ET: 30,838,610 — Total deaths: 958,090— Total recoveries: 21,088,552Map.
  2. U.S.: Total confirmed cases as of 12:45 p.m. ET: 6,777,026 — Total deaths: 199,352 — Total recoveries: 2,577,446 — Total tests: 94,211,463Map.
  3. Politics: Testing czar on Trump's CDC contradictions: "Everybody is right" Trump's health secretary asserts control over all new rules.
  4. Education: What we overlooked in the switch to remote learning
  5. Health: The dwindling chances of eliminating COVID-19.
  6. World: Guatemalan president tests positive for COVID-19 — The countries painting their pandemic recoveries green.
Updated 2 hours ago - Health

7 states set single-day coronavirus case records last week

Data: Compiled by Axios; Map: Danielle Alberti/Axios

Seven states set new highs last week for coronavirus infections recorded in a single day, according to the COVID Tracking Project and state health departments. Wisconsin and Nebraska surpassed records set the previous week.

Why it matters: Problem spots are sticking in the Midwest, although the U.S. is moving in the right direction overall after massive infection spikes this summer.