Feb 28, 2017

​Publishers see bitcoin technology as answer to Google/Facebook dominance

Ad tech vendors are discussing the possibility of using bitcoin technology for digital advertising transactions in OTT (over-the-top) digital streaming services like Netflix and Hulu, a move that would undercut Facebook and Google's digital advertising dominance, according to AdAge.

Blockchain, the technology behind bitcoin, aggregates data collected from people visiting websites. If publishers team up and all put their data in a third Blockchain-backed pool, it would undermine the power of Google and Facebook's mass data pools. Publishers and vendors are targeting the digital OTT TV space, where Google and Facebook are less dominant, before their reach scales there too. Facebook announced last week it's creating a new OTT streaming app, and YouTube is set to unveil its OTT cable bundle package today.

Why it matters: Facebook and Google have an effective "duopoly" over digital ad dollars. The two companies account for more than half of all digital advertising dollars spent and will take 90% of all new ad dollars this year, leaving publishers scrambling to figure out how to monetize their content on those two platforms. Getting into the OTT game before Facebook and Google can monopolize it could ensure that publishers have a viable chance to monetize verified content on a new platform.

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Alaska becomes latest state to issue coronavirus stay-at-home order

Data: Axios reporting; Map: Danielle Alberti/Axios

Alaska issued a mandate Friday evening for all people in the state to "remain at their place of residence and practice social distancing" except for those engaged in essential services, including health care and government functions, effective Saturday at 5 p.m.

The big picture: This is the latest state to announce policies to enforce social distancing. More than 1.5 billion people worldwide were asked to stay home Monday.

Go deeperArrowUpdated 22 mins ago - Health

Focus group: Minnesota swing voters balk at Trump's Easter deadline

Illustration: Sarah Grillo/Axios

A group of Midwestern swing voters that supported President Trump's handling of the coronavirus less than two weeks ago is balking at his call for the U.S. to be "opened up" by Easter, saying they'll tolerate business closures for as long as it takes to contain the spread.

Why it matters: Their feedback suggests that some voters otherwise mostly supportive of the president — and who still see financial threats outpacing health threats — aren't so tired of social distancing that they're willing to risk ending it too quickly.

Go deeperArrowUpdated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 7 a.m. ET: 607,965 — Total deaths: 28,125 — Total recoveries: 132,688.
  2. U.S.: Leads the world in cases. Total confirmed cases as of 7 a.m. ET: 104,837 — Total deaths: 1,711 — Total recoveries: 894.
  3. Federal government latest: President Trump signed the $2 trillion coronavirus stimulus bill to provide businesses and U.S. workers economic relief.
  4. State updates: North Carolina is latest state to issue stay-at-home order — New York is trying to nearly triple its hospital capacity in less than a month.
  5. World updates: Italy reported 969 coronavirus deaths on Friday, the country's deadliest day.
  6. Business latest: President Trump authorized the use of the Defense Production Act to direct General Motors to build ventilators for those affected by COVID-19. White House trade adviser Peter Navarro has been appointed to enforce the act.
  7. 🏰 1 Disney thing: Both Disney World and Disneyland theme parks in the U.S. are closed until further notice.
  8. What should I do? Answers about the virus from Axios expertsWhat to know about social distancing.
  9. Other resources: CDC on how to avoid the virus, what to do if you get it.

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