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Walmart beats Amazon in Black Friday searches

Nov 28, 2022
Illustration of a cursor arrow with a retail price tag

Illustration: Annelise Capossela/Axios

Walmart was the most searched online retailer this Black Friday, besting e-commerce rival Amazon, according to data by ad tech firm Captify.

Why it matters: The research suggests budget-conscious shoppers are hungry for deals and they’re more likely to gravitate toward online retailers that are serving them discounts, especially in this inflationary environment.

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