Watch: Conversations on measurable marketing and the evolving creator economy

On November 16th, Retail Deals reporter Richard Collings sat down with AB InBev's Global Chief Marketing Officer Marcel Marcondes to explore how marketing can have a measurable impact, and when it's smart for brands to cut back on ad spending. Then, Media Deals reporter Kerry Flynn spoke with Spotter CEO Aaron DeBevoise about working with YouTubers and the evolution of the creator economy.

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