November 15, 2022
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1 big thing: Nielsen CFO will leave in January
Nielsen CFO Linda Zukauckas is leaving the company, according to an internal memo.
Why it matters: Zukauckas played a critical role for Nielsen during its transition from a public company to being acquired by a private equity consortium, which was just completed last month, and its sale of NielsenIQ, Kerry writes.
Driving the news: Zukauckas will leave in mid-January, according to a memo CEO David Kenny wrote last month. She joined Nielsen in 2020 from American Express.
- "It was exactly two years ago that Linda helped usher us through the deal to sell our consumer goods data unit to Advent International," Kenny wrote.
- Nielsen has begun a search for her replacement with internal and external candidates, per the memo. The company declined to comment.
The big picture: Nielsen is under pressure to modernize its business.
- Entertainment giants are striking deals with new measurement vendors that they think can better capture the size and engagement of their digital and TV audiences.
- Still, Nielsen has been able to remain competitive, striking landmark deals with Netflix and Amazon to measure their streaming efforts.
What we're watching: Zukauckas' departure comes as the company is grappling with an accreditation suspension as of last September.
- The Media Rating Council, which serves as the de-facto watchdog and auditor for the media industry's metrics, voted to keep Nielsen's accreditation status suspended, as Ad Age first reported.
- "MRC continues to actively work with Nielsen on a path to address the remaining issues so that a consideration of reinstatement of accreditation to the National TV service may occur relatively soon," David Gunzerath, SVP and associate director of the Media Rating Council, said in a statement.