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Snapchat expands Live Nation partnership

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May 2, 2024
Live Nation's Kevin Chernett and Snap's Colleen DeCourcy on a stage in front a projection that reads Snap Nation, surrounded by other colorful illustrations

Live Nation's Kevin Chernett and Snap's Colleen DeCourcy. Photo: Kerry Flynn/Axios

Snap and Live Nation have expanded their partnership to produce more exclusive behind-the-scenes content from artists and live coverage of concerts and festivals, the companies announced Thursday.

Why it matters: The deal underscores the value of exclusive content, particularly music and celebrities, in spurring app engagement.

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