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Madhive CRO Jon Kaplan on connected TV ad growth

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Jan 5, 2024
an illustration of Madhive CRO Jon Caplan surrounded by colorful bars resembling a TV test screen

Illustration: Tiffany Herring/Axios; Photo: Courtesy of Madhive

Ad tech startup Madhive has been expanding its 200-person team and its customer base as it operates in a "privileged position" of profitability, CRO Jon Kaplan tells Axios.

Why it matters: The startup operates within the growing sector of connected TV advertising, which is expected to grow 9.5% on a compound annual basis to $45.8 billion in 2028, according to ad agency GroupM.

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