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Cirque du Soleil launches influencer network

Oct 12, 2023

Cirque du Soleil KOOZA on Sept. 19 in Calgary, Canada. Photo: Artur Widak/NurPhoto via Getty Images

Cirque du Soleil Entertainment Group seeks to grow the nearly 40-year-old business beyond live events, executives tell Axios.

Driving the news: Cirque du Soleil has launched what it's calling the Artist Influencer Network to manage branded content deals.

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