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FTX Arena to get new name after Miami cuts ties

Nov 14, 2022
An exterior view of FTX Arena prior to a game between the Boston Celtics and Miami Heat at FTX Arena on October 21, 2022 in Miami, Florida.

Exterior view of FTX Arena. Photo: Megan Briggs/Getty Images

Naming rights to the Miami Heat's arena are up for grabs.

Why it matters: The epic collapse of FTX impacts not just those directly involved in the crypto company but also all of the marketing dollars it spread across the sports industry.

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