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Everything that happened at the Upfronts

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May 20, 2022
Illustration of a collage featuring an old TV, parts of dollar bills, and a TV test pattern.

Illustration: Brendan Lynch/Axios

As Upfronts come to a close in New York, it's time for a brain dump and a nap. But before we all take some well-earned rest, let's review.

Why it matters: Upfronts are no longer just about TV channels. The presentations focused on the larger ecosystems, including the growth of ad-supported streaming services.

What happened: Sizzle reels. A-list celebs. Booze. We're going to summarize via quick quotes ...

  • The CW: "We've become more than just a network, more than just a media company. We are a brand that has had a major impact in a very short time." — The CW CEO Mark Pedowitz

Flashback: It was quite the week, especially with Upfronts being back in-person. As Yaccarino told Tim earlier this month, "There is no surrogate for that human relationship and experience."

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